"Selling: Building Partnerships, 6/e", by Weitz, Castleberry, and Tanner is the first text to integrate the partnerships/relationship theme in the selling course. It presents selling theories and skills and encourages the students to practice applying them. Students will be presented with situations that occur in the field. This content will dovetail nicely into the training they receive from companies they go to work for.

Selling

Barton Weitz

Business & Money

McGraw–Hill Education

Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. The authors focused on five important factors that delineate outstanding retailers: - Use of big data and analytical methods for decision making - Social media and mobile channels for communicating with customers and enhancing their shopping experience - Issues involved in providing a seamless multichannel experience for customers - Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions - Impact of globalization on the retail industry. The 11th edition features new chapter content exploring “Digital Retailing” by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon’s Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and H&M’s digital strategy and has been incorporated to ensure currency. This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkits and matching questions. Keep your course current by subscribing t

RETAILING MANAGEMENT-CONNECT ACCESS

Michael Levy

Dhruv Grewal

McG Hill

Connect Online Access for Retailing Management

McGraw-Hill Higher Education (US)

This listing is for the loose-leaf book and Connect Access Code: Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. The authors focused on five important factors that delineate outstanding retailers: - Use of big data and analytical methods for decision making - Social media and mobile channels for communicating with customers and enhancing their shopping experience - Issues involved in providing a seamless multichannel experience for customers - Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions - Impact of globalization on the retail industry. The 11th edition features new chapter content exploring “Digital Retailing” by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon’s Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and H&M’s digital strategy and has been incorporated to ensure currency. This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkit

GEN COMBO LOOSE LEAF RETAILING MANAGEMENT; CONNECT ACCESS CARD 11th edition

McGraw-Hill Higher Ed.

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Books by Barton Weitz