GEN COMBO LOOSE LEAF RETAILING MANAGEMENT; CONNECT ACCESS CARD 11th edition
Description:
This listing is for the loose-leaf book and Connect Access Code: Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. The authors focused on five important factors that delineate outstanding retailers: - Use of big data and analytical methods for decision making - Social media and mobile channels for communicating with customers and enhancing their shopping experience - Issues involved in providing a seamless multichannel experience for customers - Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions - Impact of globalization on the retail industry. The 11th edition features new chapter content exploring “Digital Retailing” by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon’s Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and H&M’s digital strategy and has been incorporated to ensure currency. This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkit
Best prices to buy, sell, or rent ISBN 9781265371258
Frequently Asked Questions about GEN COMBO LOOSE LEAF RETAILING MANAGEMENT; CONNECT ACCESS CARD 11th edition
The price for the book starts from $198.99 on Amazon and is available from 2 sellers at the moment.
At BookScouter, the prices for the book start at $—. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.
If you’re interested in selling back the GEN COMBO LOOSE LEAF RETAILING MANAGEMENT; CONNECT ACCESS CARD 11th edition book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the GEN COMBO LOOSE LEAF RETAILING MANAGEMENT; CONNECT ACCESS CARD 11th edition book, the best buyback offer comes from and is $ for the book in good condition.
The GEN COMBO LOOSE LEAF RETAILING MANAGEMENT; CONNECT ACCESS CARD 11th edition book is in very low demand now as the rank for the book is 1,298,039 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the GEN COMBO LOOSE LEAF RETAILING MANAGEMENT; CONNECT ACCESS CARD 11th edition book within the last three months was on January 07 and it was $98.45.