Essentials of Retailing

Business & Money

Michael Levy

Barton A. Weitz

Industries

McGraw-Hill Education (ISE Editions)

Selling: Building Partnerships

Management & Leadership

Retailing Management

Retailing Management (The McGraw-Hill/Irwin Series in Marketing)

McGraw/Hill/Irwin

"Selling: Building Partnerships, 7e" remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text on the need for salespeople to be flexible - to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.

Marketing & Sales

Irwin/McGraw/Hill

Instr Wilson CD T/a Selling

McGraw–Hill Education

Selling: Building Partnerships was the first to integrate the partnerships/relationship theme in the selling course. This theme was expanded and elaborated upon in each edition. It presents selling theories and skills and then encourages the students to practice applying them.

Selling: Building Partnerships (Mcgraw-Hill/Irwin Series in Marketing)

Mcgraw-Hill (Tx)

Retailing has become a high-tech, global industry. Retailing Management covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.

Retailing Management W/Student Tutorial CD-ROM

Richard D.Irwin

The third edition stays on top of the latest topics and developments including; changing demographics of retail marketing, the growth of new retail formats, the use of communication and information technology to enable quick response to market dynamics, the importance of customer services, the development of the vendor-retailer partnering relationships, the importance of building on employee diversity. It reflects the changing job market with the centralization of the buying function, limited jobs for buyers, and the emergence of store management positions.

Retailing Management (Irwin/Mcgraw-Hill Series in Marketing)

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Books by Barton A. Weitz