Selling: Building Partnerships (Mcgraw-Hill/Irwin Series in Marketing)

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Selling: Building Partnerships (Mcgraw-Hill/Irwin Series in Marketing) image
ISBN-10:

0072549289

ISBN-13:

9780072549287

Author(s): Barton A. Weitz
Edition: 5th Edition
Released: Jan 01, 2003
Publisher: Mcgraw-Hill (Tx)
Format: Hardcover, 1 pages

Description:

Selling: Building Partnerships was the first to integrate the partnerships/relationship theme in the selling course. This theme was expanded and elaborated upon in each edition. It presents selling theories and skills and then encourages the students to practice applying them.

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