"The Marketing Director's Handbook" is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. The book is structured to help the reader lead a marketing department, undertake key marketing activities and solve marketing problems. It contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking. It is concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points. Chapters are usefully labeled by the type of activity they'll help readers to undertake. It is jam-packed with best practice insights and ideas. Unconventionally, it focuses on practical learning points and not a compendium of case studies.

The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success

Business & Money

Arnold, Tim

Tomlinson, Guy

Management & Leadership

The Marketing Directors Ltd

The Marketing Director's Handbook Volume 2 (The Marketing Director's Handbook Volume 2: Managing Digital Marketing)

This edition of The Marketing Director's Handbook combines volume 1 (hardback) and new volume 2 (paperback). Both works fit together like jigsaw pieces, and together they are the only practical guide to managing a marketing function. They contain practical advice and strategies to enhance the profitable growth and value of businesses. It is designed for business owners, directors and both aspiring and practicing marketers to help them undertake key marketing activities, and attract and retain customers. It is concise, easy-to-read, and easy to refer to time and time again. The new digital volume brings readers bang up-to-date on the digital age and is invaluable to help businesses survive through, and thrive beyond the C-19 lock-down.

The Marketing Director's Handbook: Volumes 1 and 2

Often leaders and teams have a clear vision but fail to live it out. They feel stuck because of conflicting values, division within the team, and resistance to change. The Power of Healthy Tension helps leaders get unstuck by providing a simple 4-step framework that allows them to unite their team, spark change, and live their values. The Power of Healthy Tension has helped hundreds of organizations and thousands of leaders move from surviving to thriving.

The Power of Healthy Tension: Overcome Chronic Issues and Conflicting Values

Business Culture

H R D Press

When it comes to creating powerful and effective hacking tools, Python is the language of choice for most security analysts. But just how does the magic happen? In Black Hat Python, the latest from Justin Seitz (author of the best-selling Gray Hat Python), you ll explore the darker side of Python s capabilities writing network sniffers, manipulating packets, infecting virtual machines, creating stealthy trojans, and more. You ll learn how to: Create a trojan command-and-control using GitHub Detect sandboxing and automate comèmon malware tasks, like keylogging and screenshotting Escalate Windows privileges with creative process control Use offensive memory forensics tricks to retrieve password hashes and inject shellcode into a virtual machine Extend the popular Burp Suite web-hacking tool Abuse Windows COM automation to perform a man-in-the-browser attack Exfiltrate data from a network most sneakily Insider techniques and creative challenges throughout show you how to extend th

Black Hat Python, 2nd Edition: Python Programming for Hackers and Pentesters

Computers & Technology

Seitz, Justin

Networking & Cloud Computing

No Starch Press

“This book will help you realize why managing tension by embracing Both/And thinking is the one skill every leader needs to succeed.” 
Donald Miller, CEO, StoryBrand\n“Why settle for one value when you can have two? For us, leadership success is all about Both/And thinking!” 
Colin McAllister and Justin Ryan, HGTV and BBC Television Stars, The Design Duo\n“Lead with AND is an invitation to bring your whole self to the leadership table, and to make a significant and sustained impact. I hope you accept it!” 
Allison Alley, President and CEO, Compassion Canada\nAs a leader, you’re committed to making a difference, leaving a mark, and making the world a better place. But when it comes to moving things forward, does it often seem like you’re fighting an uphill battle against broken systems, impossible demands, and unreasonable people?\nLeadership development expert, Tim Arnold, has spent over two decades helping professionals manage complexity, increase resilience, and deliver results within organizations such as the United Nations, Compassion International, Royal Bank of Canada, Allstate Insurance, and Siemens.\nThis secret is to move beyond the traditional Either/Or approach to solving problems and embrace the transformational power of Both/And thinking. When you can successfully leverage the following six leadership tensions, you will break through to a new level of resilience and results:\nBecome optimistic AND realistic. 
Embrace change AND preserve stability. 
Become profit focused AND purpose driven. 
Have expectations AND extend grace. 
Care for others AND care for yourself. 
Become confident AND remain humble.\nEvery leader deserves a way to successfully stay in the game and enjoy the adventure! Your work is important, and right now, the world needs your leadership more than ever. Learn how to rise above polarity, division, and conflicting values. Join effective leaders from around the world who have the courage to lead with AND.

Lead with AND: The Secret to Resilience and Results in a Polarized World

Tim Arnold

Next-Level Teamwork: The 5 Tensions to Manage for High-Performance Teams (The Thriving Workplace Series)

Leaders for Leaders Inc.

Leading Change: The 5 Tensions to Manage for Successful Transformation (The Thriving Workplace Series)

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Books by Arnold, Tim