The Marketing Director's Handbook: Volumes 1 and 2

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The Marketing Director's Handbook: Volumes 1 and 2 image
ISBN-10:

095588604X

ISBN-13:

9780955886041

Released: Nov 02, 2020
Format: Paperback, 476 pages

Description:

This edition of The Marketing Director's Handbook combines volume 1 (hardback) and new volume 2 (paperback). Both works fit together like jigsaw pieces, and together they are the only practical guide to managing a marketing function. They contain practical advice and strategies to enhance the profitable growth and value of businesses. It is designed for business owners, directors and both aspiring and practicing marketers to help them undertake key marketing activities, and attract and retain customers. It is concise, easy-to-read, and easy to refer to time and time again. The new digital volume brings readers bang up-to-date on the digital age and is invaluable to help businesses survive through, and thrive beyond the C-19 lock-down.

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