Charisma

Andrew Leigh

Pearson International Content

Leading the Way

"Persuasive Reports and Proposals" will ensure that what you write gets the results you want. It covers five crucial aspects of the writing process which articulate what you should feel about your documents if they are to win hearts and minds. Specifically: purpose - clarifying your aim and constructing a persuasive argument; reader - identifying and understanding your audience to anticipate objections and retain attention; image - creating an appropriate style, tone and appearance while avoiding spoilers (poor spelling, grammar, literals etc) which undermine credibility; detail - using effective facts, logical links and simple sentences; and, enhancers - seeking commitment, building in emotional appeal and editing to perfect your draft.

Persuasive Reports and Proposals

Business & Money

Management & Leadership

Chartered Inst of Pers/Develop

Experiments have consistently been used in the hard sciences, but in recent decades, social scientists have adopted the practice. Randomized trials have been used to design policies to increase educational attainment, lower crime rates, elevate employment rates, and improve living standards among the poor. This audiobook tells the stories of radical researchers who have used experiments to overturn conventional wisdom. From finding the cure for scurvy to discovering what policies really improve literacy rates, Leigh shows how randomistas have shaped life as we know it. Authored in a "Gladwell-esque" style, this audiobook provides a fascinating account of key randomized-controlled-trial studies from across the globe and the challenges randomistas have faced in getting their studies accepted and their findings implemented. In telling these stories, Leigh draws out key lessons learned and shows the most effective way to conduct these trials.

Randomistas

Marketing & Sales

Audible Studios on Brilliance Audio

'The secret of economics is that the most powerful insights come from a handful of big ideas that anyone can follow.' 
This small book tells a big story. From ancient times to the modern world, The Shortest History of Economics unearths the hidden economic forces behind war, innovation and social transformation. It traces how capitalism and the market system emerged, and introduces the key ideas and people who shaped the discipline of economics. 
From the emergence of agriculture to the warming of our planet, Andrew Leigh weaves a fascinating narrative punctuated by expert insights into key moments in human history. He reveals the radical origins of the game of Monopoly, why the invention of the plough led to gender inequality, how certain diseases shaped the patterns of colonialism, the reasons skyscrapers emerged first in American cities, and much more. 
The result is an illuminating, entertaining book about the economic ideas and forces that shape our world. 
'This "short" book is bursting with insights about economics, illustrated by memorable stories and historical events. People who are curious about but confused by economics will learn enough from this volume to be conversant for life. Andrew Leigh is not only an engaging writer, he is charming and fun as well -- something that cannot be said of all economists!' -- Caroline M. Hoxby, Donya Bommer Professor of Economics, Stanford University 
'If you read just one book about economics, make it Andrew Leigh's clear, insightful, and remarkable (and short) work. Learn why we are richer, live longer, have healthier children, are monumentally more productive and are happier than our ancestors.' -- Claudia Goldin, Henry Lee Professor of Economics, Harvard University 
'Leigh takes the reader on an engaging romp through key moments in the world's economic history that created the economies we see today around the globe. It is essential reading for anyone looking to understand today's economy.'-- Betsey Stevenson, Professor of Economics, University of Michigan, and co-author of Principles of Economics

Book 9781913083496

Economics

Old Street Publishing

This small book tells a huge tale. From prehistory to the present day, Andrew Leigh unearths the hidden economic forces behind war, innovation and social change – always remembering that human beings rather than numbers are at the heart of the story. 
From how the invention of the plough led to gender inequality to how certain diseases determined the patterns of colonialism and even how New York’s robber barons inspired the board game Monopoly, this is a fascinating journey from hunter-gatherers to the high tech world of today. 
Always accessible, expertly written and highly illuminating, The Shortest History of Economics is a perfect introduction to the subject. 
Never has economics seemed less dismal.

The Shortest History of Economics (Shortest Histories)

Pan Macmillan India The Shortest History of Economics

Pan Macmillan India

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Books by Andrew Leigh