For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: <ul>
<li> Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. </li> <li> Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.</li> <li> Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. </li> </ul>

Marketing Channel Strategy (8th Edition)

Business & Money

Palmatier, Robert

Anderson, Erin

El-Ansary, Adel

Stern, Louis

Management & Leadership

PRENTICE/HALL

Laying the foundation for a solid understanding of Web design, this book weaves together industry best practices and standards-based design techniques. It is built on practical examples and short exercises crafted to help readers learn quickly and retain information. Starting with the basics this book teaches: 
<ul>
<li>Internet fundamentals</li> <li>Planning, content strategy, and information architecture</li> <li>HTML and CSS</li> <li>Accessibility</li> </ul> Created by the education luminaries that brought you the revolutionary InterACT curriculum (http://interact.webstandards.org) and the Opera Web Standards Curriculum (http://opera.com/wsc), and the experts that power The Web Standards Project, this book is the definitive guide to learning the basics of web design. Its emphasis on practical and proven techniques make it the go-to guide that every aspiring web professional needs to succeed in their career. 25% of all author proceeds from this book will be donated to The Open Web Education Alliance (http://www.w3.org/2005/Incubator/owea/) to help advance web education around the world.

Interact with Web Standards: A Holistic Approach to Web Design

Computers & Technology

Mills, Chris

Schmitt, Christopher

Featherstone, Derek

DeBolt, Virginia

Günther, Lars

Jacobs, Denise

Jensen-inman, Leslie

Sims, Glenda

Walter, Aarron

Web Development & Design

New Riders Pub

This book sheds new light on the personal selling function in business-to-business markets. Well versed in the area of manufacturer's reps, the authors equip managers with the tools to determine the true costs and benefits of both in-house and outsourced forces. They explain in detail the differences between manufacturer's reps and company owned, tips for when to use them, how to most effectively work with them to optimize company return, and how to build strategic long-term alliances. The authors offer detailed information about the true costs and benefits of running a sales force and discuss how to effectively work with a manufacturer's representative to optimize your return. The book includes a CD-ROM with a cost calculator.

Outsourcing the Sales Function: The Real Costs of Field Sales

Trinkle, Bob

Marketing & Sales

South-Western Educational Pub

This book sheds new light on the personal selling function in business-to-business markets. Well versed in the area of manufacturer's reps, the authors equip managers with the tools to determine the true costs and benefits of both in-house and outsourced forces. They explain in detail the differences between manufacturer's reps and company owned, tips for when to use them, how to most effectively work with them to optimize company return, and how to build strategic long-term alliances. The authors offer detailed information about the true costs and benefits of running a sales force and discuss how to effectively work with a manufacturer's representative to optimize your return. The book includes a CD-ROM with a cost calculator.

Outsourcing The Sales Function: The Real Cost Of Field Sales

South-Western Pub.

Look About You is a magical story of a child's wanderings with her father into northern Michigan's wild places. As the father teaches his daughter about the importance of respecting and preserving these spaces he turns to the spirits of the place to help reinforce the lessons. The girl sees the spirits as fairies whose lessons she carries with her as she grows into adulthood. In each painting a fairy hides.

Look About You: A Magical Childhood in Michigan's Wild Places

Travel

Mary Fuscaldo

United States

Rimwalk Press

Look About You is a magical story of a child's wanderings with her father into northern Michigan's wild places. As the father teaches his daughter about the importance of respecting and preserving these spaces he turns to the spirits of the place to help reinforce the lessons. The girl sees the spirits as fairies whose lessons she carries with her as she grows into adulthood. In each painting a fairy hides.

Look About You: a Magical Childhood in Michigan's Wild Places

Children's Books

Science Fiction & Fantasy

Leading Continuous Improvement in Schools (PSEL/NELP Leadership Preparation)

Education & Teaching

Cunningham, Kathleen M.W.

Eddy-Spicer, David H.

Schools & Teaching

Routledge

* Aligns improvement efforts with two sets of standards, NELP and PSEL - no other books in the field do this. * To help ground the main points in this volume, each chapter features a case that presents a leader who is simultaneously leading a school while also learning about improvement science in their graduate class. * To help instructors use this book in their courses, each chapter includes teaching notes and an action inventory aligned to the case examples and chapters. * Uses Improvement Science as a method of continuous change and equity as a values framework--this book centers equity in every improvement effort * This book helps to reframe the conversation about how data can be used by leaders for improvement -- it emphasizes creating a data culture that allows for experimentation and learning from failure and does not limit emphasis on lagging accountability data. * This book is comprehensive with attention to foundational theory and research on continuous improvement, practical methods of continuous improvement, and the leadership of continuous improvement

Leading Continuous Improvement in Schools: Enacting Leadership Standards to Advance Educational Quality and Equity (PSEL/NELP Leadership Preparation)

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience―for you and your students. Here’s how: <ul>
<li>Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.</li> <li>Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.</li> <li>Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. 
</li>
</ul>

Marketing Channel Strategy: International Edition

Repulsive

Publishamerica Inc

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