Marketing Channel Strategy (8th Edition)
Description:
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
- Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
- Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Best prices to buy, sell, or rent ISBN 9780133357080
Frequently Asked Questions about Marketing Channel Strategy (8th Edition)
The price for the book starts from $16.38 on Amazon and is available from 21 sellers at the moment.
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The Marketing Channel Strategy (8th Edition) book is in very low demand now as the rank for the book is 3,157,209 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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