<p>Book by Allen, Derek R., Rao, T. R. N.</p>

Analysis of Customer Satisfaction Data

Rao, T. R.N.

Allen, Derek R.

Business & Money

Asq Pr

<p>Focuses on the relationship between customer satisfaction and tangible business outcomes like market share, revenue, and profitability. This book can ensure that appropriate scales, variables, and assumptions are used.</p>

Linking Customer and Employee Satisfaction to the Bottom Line

Wilburn, Morris

Finance

Customer Satisfaction Research Management: A Comprehensive Guide to Integrating Customer Loyalty and Satisfaction Metrics in the Management of Complex Organizations

Processes & Infrastructure

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Books by Allen, Derek R.