Marketing Channels (international Edition)

Erin Anderson

Louis W. Stern

Anne Coughlan

Adel El-Ansary

Pearson/Education

E-marketing

Judy Strauss

Raymond Frost

Upper Saddle River, N.j. : Prentice Hall, C2003

Marketing Channels: Pearson New International Edition

Pearson Education Limited

Taylor & Francis Group

E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". This updated edition connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. `Success stories', `trend impact', and `let's get technical' boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy. Online resources feature lecture slides and a test bank.

The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference.  It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service both for the end-users they serve and the organizations that comprise them.

Marketing Channels: WITH " Services Marketing " AND " Internet Marketing, Strategy, Implementation and Practice AND " Principles of Direct and Database Marketing "

Jochen Wirtz

Christopher H. Lovelock

Alan Tapp

Business & Money

PRENTICE/HALL

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