Maximizing Your Marketing Efforts is an authoritative, insider's perspective on ensuring optimal efficiency for your marketing department. Featuring CMOs representing some of the top companies in the nation, this book provides best practices for making the most of marketing while overcoming budget constraints brought on by a down economy. Driven by the demand to increase revenues by positioning your brand as a standout in the marketplace, the authors discuss the importance of constantly evolving the product offering, using the press to your advantage, and evaluating the effectiveness of marketing initiatives. From creating measurable, repeatable results to building an intelligent, innovative team you can trust, these authors outline the steps every marketing leader needs to take to establish a world-class marketing organization in his or her company. Highlighting the importance of allocating resources wisely in these financially troubling times, the authors also demonstrate how to realize high returns with minimal cost by leveraging free publicity, utilizing Internet options like e-mail marketing, and harnessing your team's creativity. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading marketing minds of today, as these insiders offer up their thoughts around the keys to capitalizing on all the marketing department has to offer.  Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.  Chapters Include:  1. Bradford Matson, Chief Marketing Officer, Bluefly - "Balancing Bold and Efficient Marketing Strategies" 2. Patrick Klinger, Vice President, Marketing, Minnesota Twins - "Tailoring Your Message to Different Target Audiences" 3. Iris Jones, Chief Business Development and Marketing Officer, Chadbourne & Parke LLP - "Moving Forward with Your Team" 4. Rhian B. Gregory, Vice President, Marketing, ChartOne Inc. - "Making Your Mark in Health Care Marketing" 5. Kent Huffman, Chief Marketing Officer, BearCom Wireless - "Creating Measurable, Repeatable Results with a Systemic Approach to Marketing" 6. Juan Gutierrez, Director, Public Relations, Pasadena City College - "Transforming Your Brand without Breaking the Bank" 7. Matthew Cross, Vice President, Marketing, Pomodoro Restaurants - "Mission Impossible: Maximizing Marketing During a Down Economy" 8. W. Hugh Durdan, Vice President, Marketing, eSilicon - "Defining, Refining, and Measuring Your Marketing Efforts" 9. Ben Hughes, Vice President, Technical Field Marketing, ThruPoint Inc. - "Maintaining Relationships for a Fluid, Flexible Marketing Strategy" 10. Jeryl R. Davis, APR, Vice President, Marketing and Public Affairs, Blue Ridge HealthCare - "Marketing in the Midst of Change" 11. Olena Scarboro, Director, Marketing and Public Relations, Doctors Hospital of Augusta - "Marketing 360: Aligning with the Business Plan" 12. Barbara Landrith, Marketing Manager, Roebbelen - "Choosing and Implementing Initiatives That Heighten Presence in the Industry"

Maximizing Your Marketing Efforts: Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity (Inside the Minds)

Business & Money

Aspatore Books Staff

Marketing & Sales

Thomson West/Aspatore Books

Building a Green IT Team is an authoritative, insider's perspective on developing an eco-friendly approach to business through IT-driven practices and policies. Featuring CTOs and CIOs representing some of the top companies in the nation, this book provides best practices for establishing a green IT mentality. These authors offer tips for setting green goals, reducing redundancies, and managing power consumption. They outline the many small, specific changes that should start within the IT department but will make a big difference when applied across an entire organization. They also demonstrate how to leverage IT by devising a long-term strategy that will benefit the earth as well as the bottom line of the company. The breadth of perspectives represented enable readers to get inside some of the leading green technology minds of today, as these insiders offer up their thoughts around the keys to instituting sustainable business systems through the IT department.  Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.  Chapters Include:  1. Lawrence Frederick, Associate Provost and Chief Information Officer, University of the Pacific - "Developing Strategies for a Greener Future" 2. Jason Davenport, Marketing/IT Director, Franmar Chemical Inc. - "Implementing Green Policies in Every Department" 3. Jesse Carrillo, Chief Technology Officer, Hines - "Leading by Example: Establishing a Green Mentality" 4. Les Lloyd, Associate Vice President and Chief Information Officer, Saint Leo University - "Saving Energy through Virtualization" 5. Joseph Fish, Chief Technology Officer, SmartPros Ltd. - "Sound Business Sense: Cutting Energy Consumption and Costs" 6. Gerald R. Clark, Corporate Manager, IT, Interstate Resources Inc. - "Waste Not, Want Not: Building a Sustainable Business Environment" 7. Gerard Forster, Vice President, IT, Tarsadia Hotels - "Beyond Altruistic: IT Takes the Lead on Green for Bottom-Line Results" 8. Jordan Kaufman, Chief Information Officer, The Princeton Review - "Designing for the Environment: Successful Green IT Initiatives" 9. Matthew Lenzini, Supervisor, IT and Green IT Committee Chair, Pepco Holdings Inc. - "Reclaim, Consolidate, Educate: A Practical Approach to Going Green" 10. Greggory R. Garrett, Senior Vice President, Strategy and Business Development, T-Systems North America Inc. - "Reducing the Company s Carbon Footprint by Consuming Power Differently" 11. Mark Stanton, APAC Eco Director, Sun Microsystems - "Acting Environmentally Responsibly: Encouraging Eco-Friendly IT Innovation" 12. Dale Sartor, Applications Team Leader, Lawrence Berkeley National Laboratory - "Green Datacenters: The Key to Energy Efficiency" 13. Angelo J. Valletta, Senior Vice President and Chief Information Officer, Sun National Bank - "In Search of the Green: IT Conservation in in the Banking Industry" 14. Jennifer L. Costley, Ph.D., Director, Information Technology, Credit Suisse - "Integrating Green IT Thinking into Your Company" 15. Richard Hodges, Chief Executive Officer, GreenIT - "IT and S3 Planning: A Roadmap to the Sustainable Enterprise" 16. Eric Lauzon, Chief Information Officer, Nortel Asia, Nortel Networks - "The Green Challeng

Building a Green It Team: Leading CTOs and CIOs on Implementing Green Procedures, Garnering Executive Support, and Developing Best Practices for Energy Conservation (Inside the Minds)

Management & Leadership

Understanding the Legal Needs of Technology Companies is an authoritative, insider's perspective on key strategies for researching and prioritizing the legal needs of a technology company. Featuring partners and in-house counsel representing some of the nation's leading technology companies, these experts outline the common legal needs facing the industry today, including the development and protection of intellectual property, the capacity to operate in the global arena, and the implementation of internal control practices. These top lawyers reveal their advice on performing a legal audit of company practices, interviewing and informing company executives, and determining a company s legal needs by understanding its past, present, and future. Additionally, these leaders discuss prioritizing legal needs while managing financial risk. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts around the keys to navigating this rapidly-changing area of law.  Inside the Minds provides readers with proven business intelligence from C-level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies and firms nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is heading and the most important issues for the future. Each author has been selected based upon their experience and C-level standing within the professional community.  Chapters Include:  1. R. L. Smith McKeithen, Executive VP, Corporate Affairs, Cadence Design Systems Inc. Designing Corporate Law Capabilities to Complement Business Strategy  2. Michael O Neill, SVP and General Counsel, Lenovo Group Limited Succeeding as In-House Counsel in a Technology Company  3. Deborah Stringer, Corporate Director, Contracts, VT MILCOM Inc. Building Relationships and Preventing Disaster: Legal Needs and the Business  4. Alan S. Gutterman, Partner; Principal, The General Counsel LLC; Gutterman Law & Business Conducting Effective Audits of Technology Company Compliance Programs  5. Ronald Prague, VP, General Counsel, and Secretary, Synchronoss Technologies Inc. The Importance of IP Protection in a Technology Company  Appendices Include:  Appendix A: Risk Analysis Checklist - Basic  Appendix B: Letter from CEO Regarding Conduct Code  Appendix C: Code of Business Conduct  Appendix D: Corporate Compliance Program  Appendix E: Description of Legal Audit Process for Corporate Policy Manual  Appendix F: Intellectual Property Interview  Appendix G: Intellectual Property Questionnaire  Appendix H: Audit Method and Rules for Legal Audit Process  Appendix I: Scheduling and Planning Rules for Legal Audit Process  Appendix J: Nondisclosure Agreement  Appendix K: Proprietary Information and Inventions Agreement

Understanding Legal Needs of Technology Companies: Leading Lawyers on Performing a Legal Audit, Managing Financial Risk, and Prioritizing Legal Needs (Inside the Minds)

Aspatore Books

Business

Bankruptcy & Restructuring Chapter 11 Strategies 2009 discusses the key upcoming trends in Chapter 11 bankruptcies for 2009, highlighting the major milestones over the past year and providing overall thought leadership for the year ahead. Featuring partners from some of the nation's leading law firms, these experts discuss recent changes in laws, decisions, and policies that have affected the filing of Chapter 11s, as well as recent case decisions that will impact the future scope of this ever-changing area of law. These authors identify the major hurdles their clients will face in 2009 and the most significant changes they are looking to employ in their strategy over the upcoming year.  Chapters Include:  1. Stephen C. Stapleton, Of Counsel, Dykema Gossett PLLC - "What Does the Current Financial Crisis Portend for Bankruptcy Reorganizations?"  2. Daniel P. Winikka, Partner, Jones Day - "The Declining Use of Chapter 11 as a Reorganization Tool"  3. Josef S. Athanas, Partner, Latham & Watkins LLP - "Section 363 Bankruptcy Sales Attacked by Judges and Commentators Just as Economic Conditions Make Them More Important than Ever"  4. Henry Condell, Partner, Phillips Nizer LLP and Eric G. Waxman III, Partner, Westerman Ball Ederer Miller & Sharfstein LLP - "Bankruptcy Code Amendments Take on New Meaning in Light of the Financial Crisis"  5. Peter W. Ito, Partner, Gordon & Rees LLP - "Viewing Chapter 11 as a Business Tool"  6. Jeffrey R. Barber, Shareholder, Watkins Ludlam Winter & Stennis PA - "Recent Challenges and Proposed Changes in Bankruptcy Law"

Bankruptcy and Restructuring Chapter 11 Strategies 2009:Top Lawyers on Trends and Key Strategies for the Upcoming Year (Aspatore Thought Leadership) (Aspatore Thought Leadership / Inside the Minds)

Trademark License Agreements Line by Line is a thoughtful and pragmatic guide designed to walk practitioners and those in the licensing business through the legal intricacies of trademark licensing. A recognized expert on trademark law, the author effectively communicates to the reader along a spectrum of topics, from the basic requirements to the more sophisticated aspects of trademark licensing deals. This book covers the economics of trademark licensing, exclusivity, scope of use, quality control, termination and phase out, infringement, franchise and anti-trust, and many other significant aspects of licensing that most lawyers and licensing professionals are likely to encounter. Offering practical advice, identification of critical issues, and best practices this book is a must for anyone interested in gaining insight into the world of trademark licensing.

Trademark License Agreements Line by Line: A Detailed Look at Trademark License Agreements and How to Change Them to Meet Your Needs

Kahn, Erik W.

Intellectual Property

Uncle Anthony's Unabridged Analogies offers an extensive and unique collection of thousands of topically-organized proverbs, quotations, and sayings drawn from a wide range of well-known and time-honored sources as the Bible, Shakespeare, Lincoln, Churchill, and hundreds more, as well as some lesser-known, but insightful, observers of life and the individual and collective challenges, frailties, and strengths that we all encounter. 
 The author's fascination with collecting quotations began in high school and continued through college and law school; and over the past 30 years his high school index box has become a foot locker filled with quotes that he has found useful for writing or speaking on legal and other topics. 
 Since ancient Egypt every civilization has collected proverbs. In the English language, The Proverbs of Alfred, (1150-80), is one of the earliest known collections of proverbs. In North America, Poor Richard's, (1732-57) by Benjamin Franklin is probably the most celebrated collection of proverbs. 
 Proverbs often contradict one another. You can easily find one maxim that cancels another. The wisdom that advises us to look before we leap also warns us that if we hesitate all is lost; that absence makes the heart grow fonder, but out of sight, out of mind. So what can we learn from that? Simply that life is full of contradictions, and that proverbs and maxims, etc., reflect and express these disagreements, and that many apothegms are more witty than true. 
 All of us, not just trial lawyers, recite famous quotes and proverbs to better express ourselves. Adages are the wit of the inarticulate. Proverbs are the gospel of the poor. Folk sayings are the college of the masses. More important: Proverbs are what a people any people believe, cherish, and teach their young. They are those harvested crops of knowledge and experience with which the dead dower each generation of the living. 
 Shakespeare has a phrase that runs: We patch grief with proverbs. The author has tried to do more than that. He has patched his ignorance and verbal impotence with them. The Proverb is often reason laid bare, arguments stripped of fat, complexity clarified beyond this interpretation. 
 The author views proverbs as the precious distillation of what many great men have learned from centuries of experience. Aristotle considered apothegms the product of intellectual maturity and, recognizing their enormous power, declared it unbecoming for the young to utter maxims! 
 As the author's Uncle Anthony used to say, echoing the sentiments of Peter Anderson, Winston Churchill, and Joseph Roux: Quotations found in books of that stuff are like bullpens for lawyers when you find yourself in a jam you can go to your best quote like a good closer or middle relief pitcher. 
 The author has included his personal favorites for each category; that is, for almost every topic in this book he has found an extract from the Bible, Ambrose Bierce, Winston Churchill, Will Rogers, William Shakespeare and Mark Twain; and on purely legal topics he has added two of his all-time heroic wordsmiths: former U.S. Supreme Court Justice Oliver Wendell Holmes, Jr., and former Pennsylvania Supreme Court Justice Michael A. Musmanno. 
 The great thing about a reference book of quotations (whether they are proverbs or sayings) is that if you don t have an Uncle Anthony from Philly or an Aunt Mary from Brooklyn, you can borrow any of the sayings in this book and loan them to one of your own aunts and uncles.

Uncle Anthony's Unabridged Analogies: Quotes and Proverbs for Lawyers and Lecturers

Reference

Thomas J. Vesper

Quotations

California Family Law Strategies is an authoritative, insider's perspective on the best practices for handling matrimonial and family law cases in the state of California. Featuring partners and founders from some of the state's leading family law firms, these experts guide the reader through the recent developments in California family law, including disclosure requirements, fiduciary duties, awards of child and spousal support, same-sex marriage, parentage rights, and move-away cases, and the approaches that lead to success when representing clients in these situations. Emphasizing settlement and mediation as important tools in resolving family law disputes, the authors guide the reader through the steps involved in preparing a family law case, from explaining the process to their client and obtaining appropriate documentation to handling hostile divorce proceedings and drafting settlement agreements. These leaders also offer advice on developing a strategy that meets the client's needs and moves efficiently towards a resolution. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts around the keys to navigating this emotional area of law.  Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.  Chapters Include:  1. Hugh Thomson, Attorney, Law Offices of Hugh Thomson - "Exploring Hot Topics in California Family Law"  2. Mitchell Ehrlich, Partner, Lonich & Patton LLP - "A New Generation of Family Law Challenges"  3. Clifford Ross Chernick, Principal, Law Offices of Clifford Ross Chernick - "Family Law ADR and Other techniques"  4. Colin Thomas Greene, Principal, Hanlon & Greene PC - "Major Changes or Simply Minor Adjustments?"  5. Hal D. Bartholomew, Senior Partner, Bartholomew & Wasznicky LLP - "Collaborative Practice in Family Law"  6. Barbara K. Hammers, Senior Litigation Partner, Hammers & Baltazar LLP - "Trends in Divorce and Custody in California"  7. Marshall W. Waller, Director and Shareholder, Feinberg & Waller APC - "The Impact of Financial and Societal Changes on Family Law"

California Family Law Strategies: Leading Lawyers on Evaluating Domestic Disputes, Gathering Financial Documentation, and Utilizing ADR to Resolve Cases (Inside the Minds)

Family Law

Quick Prep: Divorce Proceedings in California highlights key stages in the process of preparing a strategy for a divorce case in California. Featuring partners from firms across the state, these experts discuss the various techniques that can be utilizing in a California divorce case, including collaborative ADR. The featured attorneys share their strategies for organizing documentation, preparing clients for testimony and cross-examination, and discussing options for dealing with the emotional aspects of these cases. Additionally, the authors offer advice for distributing assets, arranging child custody and child support payments, and resolving the case as efficiently as possible. In a concise and relevant manner, these authors identify the key issues that family lawyers face during divorce proceedings in California and offer up their thoughts on the best practices at each stage.  Chapters Include:  1. Mitchell Ehrlich, Partner, Lonich & Patton LLP - ""Starting with the Basics in Divorce Discovery""  2. Hugh Thomson, Attorney, Law Offices of Hugh Thomson - ""The Role of Disclosure in Divorce Proceedings""  3. Colin Thomas Greene, Principal, Hanlon & Greene PC - ""What Documents You Need (and Don't Need) to File for Divorce""  4. Barbara K. Hammers, Senior Litigation Partner, Hammers & Baltazar LLP - ""Guiding Your Client Through Divorce'  5. Marshall W. Waller, Director & Shareholder, Feinberg & Waller APC - ""Organizing and Documenting Assets in a Divorce Proceeding"

Divorce Proceedings in California: What You Need to Know (Quick Prep)

Multiple-Authors

Complying with Sarbanes-Oxley's Whistleblower Provisions is an authoritative, insider's perspective on understanding the whistleblower provisions under Section 806 of the Sarbanes-Oxley Act and effectively complying with those regulations. Featuring partners from some of the nation's leading law firms, these experts guide the reader through the intricacies of SOX as it relates to whistleblower protections and discuss the impact of key SOX discrimination cases. These top lawyers reveal their advice on establishing effective compliance programs to limit employer liability when handling whistleblower complaints, including establishing procedures for receiving complaints in the workplace, managing confidentiality and disclosure during internal investigations, and maintaining appropriate documentation for any proceedings related to the complaint. Additionally, these leaders offer strategies for each stage of a whistleblower discrimination case, including gathering evidence, developing a defense, and managing the litigation timeline. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts around the keys to navigating this ever-evolving area of law. 
 Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. 
 Chapters Include: 
 1. Stephen B. Stern, Counsel, Thompson, Loss &amp; Judge LLP Strategies for Analyzing and Responding to Sarbanes-Oxley Whistleblower Claims 
 2. Scott E. Gross, Partner, Wildman, Harrold, Allen &amp; Dixon Responding to Whistleblower Claims Under Sarbanes-Oxley: Protecting the Company and the Whistleblower 
 3. Matthew T. Gomes, Partner, Nelson Mullins Riley &amp; Scarborough LLP Preventing and Defending Against Stealth Discrimination Claims Under Sarbanes-Oxley 
 4. Stewart S. Manela, Partner and Leader of the Labor, Employment, and OSHA Practice Group, Arent Fox LLP Working Toward a More Transparent Marketplace: Sarbanes-Oxley Compliance Today 
 5. Brian S. Arbetter and Andrew J. Boling, Partners, Baker &amp; McKenzie LLP Sarbanes-Oxley and the Global Company

Complying with Sarbanes-Oxley's Whistleblower Provisions: Leading Lawyers on Understanding Whistleblower Provisions, Complying with Key Regulations, and Responding to Claims (Inside the Minds)

Capitalizing on Business Innovation is an authoritative, insider's perspective on pioneering new company strategies that directly impact the bottom line. Featuring CEOs representing some of the top companies in the nation, this book provides best practices for leveraging innovation by encouraging original thought throughout the company. Driven by the desire to grow market share by creating a distinctive brand, these authors offer tips for establishing a vision for innovation, anticipating technology trends, and coaxing employees to think outside of the box. From encouraging risk-taking to determining tangible benefits, this book provides valuable insight for those looking to master the business of innovation. Highlighting the importance of forging a fresh path rather than following the competition, these authors demonstrate how to position your company as a unique player in the marketplace by instilling a culture of creativity. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading executive minds of today, as these insiders offer up their thoughts around the keys to enabling innovative techniques throughout the business.  Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.  Chapters Include:  1. David Pakman, Former President and Chief Executive Officer, eMusic.com Inc. - "Transforming the Consumer/Company Dynamic" 2. Anthony P. Schirripa AIA, IIDA, Chairman and Chief Executive Officer, Mancini Duffy - "Serving Clients by Stimulating Change from Within" 3. Dr. Margaret Mary Fitzpatrick S.C., President and Chief Executive Officer, St. Thomas Aquinas College - "Adopting an Entrepreneurial Attitude" 4. A.G. Karunakaran, President and Chief Executive Officer, GDA Technologies Inc. - "Accelerating Innovation to Grow the Company" 5. Kent A. Murphy, Ph.D., Chairman and Chief Executive Officer, Luna Innovations Inc. - "Finding New Technology and New Markets by Utilizing Innovative Ideas" 6. Gary Shapiro, President and Chief Executive Officer, Consumer Electronics Association - "Staying Ahead of the Curve: Innovation for Customers and Employees" 7. Scott A. Root, President and Chief Executive Officer, Astra Tech Inc. - "Achieving Success through Responsible Innovation" 8. Thomas H. Oliver, President and Chief Executive Officer, United Planners Financial Services - "Exceeding Client Expectations through Technology" 9. Patric M. Verrone, President, Writers Guild of America, West - "Expanding the Creative Influence through Consistent Innovation" 10. Arthur J. Lendo, Ph.D., President and Chief Executive Officer, Peirce College - "Embracing Innovation and 21st Century Technology: A Transformational Leadership Study" 11. Penelope H. Wills, Ph.D., President, Northeast Iowa Community College - "Partnering with the Consumer: Engaging the Community s Trust" 12. Edward T. Reilly, President and Chief Executive Officer, American Management Association International - "Instilling a Culture of Curiosity" 13. Robin Raina, Chairman of the Board, President, and Chief Executive Officer, Ebix Inc. - "Increasing Productivity by Simplifying Processes"

Capitalizing on Business Innovation: Leading CEOs on Best Practices for Developing New Strategies, Innovating at All Levels, and Gaining an Edge in the Marketplace (Inside the Minds)

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