These two classic cases studies on India's wireless giant Bharti Airtel (Airtel) are the first to examine how the firm exemplifies many of the tenets set forth in the book The New Age of Innovation by CK Prahalad and MS Krishnan. Case A presents the students with the history of India's wireless telecommunications industry and the unique challenges faced by operators in that environment. It also gives the background on Airtel, introduces its leaders, and describes some of the biggest challenges facing the company. Case A ends by asking students to analyze the Indian environment and capabilities of Airtel to determine what strategies the wireless provider should use for growth. Case B gives students the opportunity to see which strategies the company actually pursued and the results of those approaches. The teaching points of these cases include: How to reduce a firm's cost structure by turning fixed costs into variables costs, and methods of expanding service offerings to reach new markets at the bottom of the pyramid

Bharti Airtel: Case studies (A) and (B)

Business & Money

PRAHALAD, C.K.

Krishnan, M.S.

Education & Reference

The William Davidson Institute

<p>This classic case study is an in-depth analysis of ITC's initiative to develop third-generation e-Choupals, or internet-enabled computer stations based in villages. The first e-Choupals provided information on weather, best practices, crop details, market prices, and important local news to farmers in 1999. The third generation e-Choupals are envisioned to mitigate a lack of information about the reasonable price that their crops could command - an issue that local markets exploited fully and put farmers at a significant disadvantage. ITC is one of India's largest private sector conglomerates with diversified presence in industries including food, agriculture, hotels, cigarettes, personal care, paper and stationery, and a market capitalization of $19 billion, with sales exceeding $5 billion. ITC is ranked among the world's most reputable companies by Forbes magazine and listed as one of India's most valuable companies by local Indian business magazines. The Agri-Business at ITC is one of India's largest exporter</p>

ITC e-Choupal 3.0

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Books by The William Davidson Institute

See the best price to sell, buy or rent books by the The William Davidson Institute publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Bharti Airtel: Case studies (A) and (B)

ITC e-Choupal 3.0