The 42 Rules of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do.  The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic.

42 Rules of Marketing

Business & Money

Lowell, Laura

Marketing & Sales

Super Star Pr

Written by real working moms, '42 Rules for Working Moms' is a compilation of funny practical advice on how to survive as a 'working mom'. These real life experiences are fun, personal and sure to be appreciated by working moms everywhere. Gone are the sugar-coated nicey-nice images you just can't relate to. In 42 Rules of Working Moms, you get real insights into what matters, what works, what doesn't, and why. 
 Laura Lowell brought together a diverse group of working moms: different cultures, industries, ages, relationships and perspectives. The contributors possess years of experience balancing their personal and professional lives. They come together to share their hard-earned lessons with other working moms. 
 42 Rules for Working Moms is for any Mom who struggles with how to switch gears, or who wants to learn: 
<ul>
<li>What successful working moms know that you don't. </li>
<li>Why it's ok to be selfish. </li>
<li>Why we need to lose the guilt. </li>
<li>Why you can never give up. </li>
</ul>

42 Rules for Working Moms

Job Hunting & Careers

'42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence. 
 From networking communication, to social branding, '42 Rules of Social Media for Small Business' addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media. As part of the 42 Rules series, this book is designed to quickly and effectively equip business professionals with the tools they need to generate an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. 
 This book demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.

42 Rules of Social Media for Small Business

Jacobson, Jennifer L

This edition (first edition) is out of date. A second completely new edition was published in July, 2013. Please make sure that you purchase the second edition. Do you know how to use LinkedIn to achieve your business goals? There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn. With registered users on LinkedIn projected to grow to 70 million by the end of 2009, business professionals are searching for ways to leverage this new communication medium. Although Social Networking is exploding, there are very few resources that teach what users are craving – solutions to increase their desired business success. '42 Rules of 24-Hour Success on LinkedIn' is a user-friendly guidebook designed to help you leverage the power of LinkedIn to build visibility, make connections and support your brand. There is a theory that everyone in the world is connected by no more than 6 people. You know who you are, but who else in this socially-networked world knows you? 
 This book will will help you: 
<ul>
<li> Create a clear understanding of why you are using LinkedIn. </li>
<li> Learn how LinkedIn offers opportunities for the Job Seeker, the Sales Person, and everyone in between. </li>
<li> Leverage the most effective ways to communicate your brand and your value. </li>
<li> Use efficient strategies to build a high-quality network of connections. </li>
<li> Demonstrate your expertise using the most powerful tools that LinkedIn offers </li>
</ul>

42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success. (1st edition)

Burns, David

Murrah, Peggy

Muccio, Chris

See the best price to sell, buy or rent books by the Super Star Pr publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Super Star Pr

See the best price to sell, buy or rent books by the Super Star Pr publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

42 Rules of Marketing

42 Rules for Working Moms

42 Rules of Social Media for Small Business

42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success. (1st edition)