<p>This practical, detailed, and well-documented textbook will guide students, academicians, and market researchers through all phases of developing and conducting marketing research at local and global levels. Marketing Research: A Global Outlook is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two decades of experience in conducting marketing research and observing the behavior of customers in more than 30 countries. It discusses recent developments in the scope and extent of the subject and examines advances in quantitative and qualitative research techniques from a global perspective. Key Features: · Overview of marketing research processes including introduction of key concepts, exploring relevant issues, and highlighting major challenges to understand and coordinate the entire process. · Focus on the important phases of marketing research such as understanding its nature and scope, data collection, questionnaire designing, sampling, and analysis and presentation of results. · Numerous country-specific examples and cases from the global perspective giving detailed insight into the developments around the world. · Dedicated and up-to-date inclusion of a section on the aspects of marketing research in major geographical areas. · Chapter-end review exercises and case-based questions for critical and in-depth understanding.</p>

Marketing Research: A Global Outlook

Business & Money

Kumar, V.

Management & Leadership

SAGE Text

<p>A comprehensive analysis of the theoretical tools, real-world applications, policy implications and corner solutions of microeconomics. This book offers a discussion of all significant topics including applications and extension of consumer theory; theory of the firm; production, cost and supply; partial and general equilibrium; welfare economics; uncertainty and information; market imperfections as well as a detailed overview of the theory of games. It provides coverage of the basic as well as modern aspects in the subject, supported by India-centric examples, data and case studies. Complete with a number of original algebraic derivations and graphical expositions, this textbook will serve as an indispensable companion for students of microeconomics. Feature Highlights: • Accessible and reader-friendly approach. • Wide coverage of basic and modern aspects of the subject. • Up-to-date statistics, illustrations and examples. • Special emphasis on policy applications and full treatment of corner solutions. • Rich pedagogical elements including numerical examples, tables, cases, graphical illustrations, and chapter-end exercises.</p>

Microeconomic Theory: A Textbook

Tandon, Pankaj

Economics

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