Essentially two books in one, it details how to use metrics to show the value of meetings and events, and provides case studies of actual application.

Proving the Value of Meetings and Events; How and Why to Measure ROI by Jack J. Phillips (2007) Paperback

Business & Money

Jack J. Phillips

Human Resources

ROI Institute/Meeting Professi

See the best price to sell, buy or rent books by the ROI Institute/Meeting Professi publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by ROI Institute/Meeting Professi

See the best price to sell, buy or rent books by the ROI Institute/Meeting Professi publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Proving the Value of Meetings and Events; How and Why to Measure ROI by Jack J. Phillips (2007) Paperback