TABLE OF CONTENTS CHAPTER #1 - THE SECRET TO MAXIMIZING YOUR INTERNET PRESENCE Blogging: The Key to Prospecting, Networking and Building Relationships.  CHAPTER #2 - GUIDELINES TO EXPAND YOUR REAL ESTATE NICHE ONLINE Podcasting: An Opportunity of Episodic Nature. CHAPTER #3 - HOW TWEETS CAN MAKE REALTORS® MORE MONEY Twitter: The World's Greatest Relationship Creation Machine. CHAPTER #4 - WHY A VIDEO IS WORTH 1.8 MILLION WORDS Video: The Next Big Thing in Real Estate. CHAPTER #5 - HOW TO MANAGE YOUR DIGITAL FOOTPRINT Online Reputation: The Importance of Integrity and Transparency. CHAPTER #6 - HOW TO BECOME A MAJOR INFLUENCER ONLINE Klout: The Inside Track to Social Scoring. CHAPTER #7 - THE ULTIMATE DIGITAL ORGANIZATION SYSTEM Evernote: Systematize Your Entire Real Estate Business. CHAPTER #8 - THE SECRET TO MAXIMIZING YOUR LISTINGS Portals: Forever Changing the Rules of Buying a Home. CHAPTER #9 - ANYTIME, ANYPLACE, ANYWHERE Mobile: The Most Significant Invention of Our Time. CHAPTER #10 - HOW TO BECOME A PAPERLESS AGENT Tablets: The Real Estate Professional' Best Friend.

2013 Swanepoel Technology Report

Stefan Swanepoel

J Thompson

K Young

M. McClure

S. Carpenter

J. Lobb

Kelly A. Mitchell

C. Nichols

K. Wise

Reference

Realsure

One of the top reasons for failure in real estate is the lack of planning. Business planning is unfortunately often the last thing an agent wants to do, because it is a complicated and painful process. However, there is little value attached to dreams if they only stay in your head. For a good plan to be successful, daily actions need to echo the written word, which in turn echoes your dream. In the daily competition for market share, the race belongs to the agent who knows his or her goals and exactly how to achieve them. This report / white paper helps real estate agents better understand the steps in the business planning process, identify the hurdles, organize the priorities and then follow through with the execution.

Real Estate Confronts Goal Setting vs. Business Planning

Allen Wright

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