It's the new reality no one wants to concede - and it's the cold, hard reality behind success in the new millennium. From the schoolroom to the boardroom, everyone succeeds - or fails - by the rules of Personal Branding. 
Personal Branding isn't the product of ad agencies or corporations; it's a continuous process that's as old as society. A Personal Brand - the values, abilities, and personality traits people associate with each of us - affects our careers, our relationships... our lives. You have two choices: surrender to the process, or seize control of it. 
The Personal Branding Phenomenon is about taking control, whether you're an ambitious professional or entrepreneur. Instead of focusing on the right suit or business card, you'll take a high-level, clinical look at how and why Personal Branding works - and how to leverage it to your advantage. 
Along the way, you'll discover the Eight Unbreakable Laws, the core principles behind every great Personal Brand. By analyzing some of the world's greatest brands, from Madonna to Tiger Woods, you'll learn what makes them irresistible. 
In the end, The Personal Branding Phenomenon walks you through the development of your own new Personal Brand - to help you convert human perception into your lifelong competitive edge. It's the authoritative guide to the art and science of managing personal identity. 
Discover the Power of Personal Branding: 
* Not being paid what you're worth? Improve your brand and supercharge your income potential. 
* Ready for advancement? Ensure that your boss sees the promise of your brand, and reap your rewards. 
* Learn to build a brand that's so influential that when you speak, people act. 
* Why branding affects everyone - from parents to politicians, entrepreneurs to entertainers.

The Personal Branding Phenomenon: Realize Greater Influence, Explosive Income Growth and Rapid Career Advancement by Applying the Branding Technique of Michael, Martha & Oprah

Business & Money

Montoya, Peter

Vandehey, Tim

Viti, Paul

Management & Leadership

Peter Montoya Inc

The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand

"Exploring the fundamental reasons branding is a part of the human psyche, this road map to understanding and creating a personal brand looks at the compulsion to instantly label things and people. It offers a gateway to molding the perceptions of influential individuals by explaining eight laws that lead to professional success, including the ideas that a brand must have a narrow focus and that it must reflect the true nature of the person behind it by exhibiting passions, flaws, goals, and gifts. Demonstrating that a personal brand is more than a slogan or impressive business card, this book offers a series of detailed exercises, from using icons and creating web sites to networking and exploiting public relations, for crafting and managing a powerful personal brand."

Job Hunting & Careers

Peter Montoya is the recognized leader in Personal Branding and The Brand Called You is the definitive work on Personal Branding. Want to make money with less work? Create a Personal Brand that tells customers how you're different from your competition and build your relationships with them daily. The Brand Called You is the ultimate resource for building your Personal Brand, one that sells you, not your product or company. With action plans, insight and case studies, The Brand Called You is your guidebook to getting the best customers, growing your business, and making more money.

Marketing & Sales

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Books by Peter Montoya Inc