Cyber Tigers

Business & Money

Pearson Education Asia

Over the years, there has been great interest in the works of Sun Zi. His treatise, the Art of War, has received great attention both in the military war room and the corporate boardroom. Even in the 2003 war against Iraq, one could easily detect strategies that were inspired by this work. While many people have quoted from and analyzed the Art of War, there are very few translated books that accurately capture the tremendous wisdom embedded in the treatise. This book hopes to address the shortfalls of previous translated works and is different in several major dimensions. 
First, the original classical Chinese text is included for authenticity of translation. Second, hanyu pinyin is used to help readers understand the Chinese characters. Third, difficult Chinese words are explained and illustrated to help readers appreciate the intricacy and beauty of the Chinese language. Fourth, extensive cross-referencing has been used so that Sun Zi’s philosophy can be better understood. Finally generous examples are used to illustrate the various concepts and principles. 
The aim of this book is to let the reader gain a deeper understanding and appreciation of Sun Zi’s Art of War, and inspire him/her to apply the principles in numerous areas, including the realms of business and management.

Sun Zi Art of War

Hou, Wee Chow

Management & Leadership

Speech and Language Processing

Jurafsky, Daniel and James H. Martin

This Book is Brand new international softcover edition delivered within 7-12 working days via UPS/USPS/DHL and FEDEX.(FOR SALE ONLY U.S. & U.K.)

WORLD OF CELL, 5TH EDITION

BECKER, WAYNE M., ET AL.

Vhdl Primer (third Edition)

Understanding Digital Signal Processing

Engineering & Transportation

Richard G. Lyons

Engineering

Introduction to Management Accounting Chapters 1-19 (12th Edition)

Charles T. Horngren

Gary L. Sundem

William O. Stratton

Business Development & Entrepreneurship

Asian Branding: A Great Way To Fly

Written by Ian Batey, the creator of the Singapore Girl and Asia's most respected practitioner in the field this book is your essential resource for building a brand with staying power in Asia. Batey crusades a massive global marketing war in which Asian brands rise from nothing to beat Western and Japanese power brands at their own game. He identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands. What you need are focused applications of the three C's: Creativity, Courage and Confidence. The book leads readers through the Asian marketing minefield, sharing the step-by-step strategic processes of famous market leaders. It takes you behind the scenes for a glimpse of Singapore Airlines, Mercedes-Benz, Shangri-La Hotels, Singapore Tourism Board, Tiger Beer, United Overseas Bank, and more. The author delivers page after page of practical and inspiring guidance, spiced with his often, irreverent wit and illuminated with brand-building ads, unique charts and diagrams.

ASIAN BRANDING

BATEY

Rewriting the Rules

ABIDIN

Economics

Medicinal Plants of Southeast Asia, second edition is a simple guide to the medicinal plant representative of the pharmacopoeias of countries in Southeast Asia namely Malaysia, Indonesia, Myanmar, Thailand, Laos, Vietnam, Cambodia and to some extent, of India, China, Korea, Japan and the Polynesia.

Medicinal Plants of Southeast Asia, Second Edition

Religion & Spirituality

Wart, Christophe

New Age & Spirituality

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