Armin Hofmann’s richly varied work is recognized for its reliance on the fundamental elements of graphic form – point, line, and form. The book was originally a fundamentally new attempt to provide a methodical approach to challenges of graphic design. Elements of image and form are analyzed and examined with regard to their inherent laws. The thoroughly revised edition of the 1965 design manual classic includes new sections that adapt his thoughts to contemporary technological uses. Especially in times of the return to clear and minimalistic geometric forms and patterns, his rich body of work serves as a perfect starting point for contemporary design practices.

Graphic Design Manual: Principles and Practice

Arts & Photography

Hofmann, Armin

Graphic Design

Niggli

This book is the legacy of Emil Ruder, one of the originator of Swiss Style, famous throughout the world for the use of asymmetric layouts, use of a grid, sans-serif typefaces and flush left, ragged right text. His holistic approach is still recognized as fundamental for graphic designers and typographers all over the world. The voume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through. Today, fifty years after this book was first published, it is still widely used and referenced.

Typographie: A Manual of Design

Ruder, Emil

A grid system is a rigid framework that is supposed to help graphic designers in the meaningful, logical and consistent organization of information on a page. It is an established tool that is used by print and web designers to create well-structured, balanced designs. Rudimentary versions of grid systems existed since the medieval times, but a group of Swiss graphic designers, mostly inspired in ideas from typographical literature started building a more rigid and coherent system for page layout. The core of these ideas were first presented by Müller-Brockmann who helped to spread the knowledge about the grids thorough the world. This volume provides guidelines and rules for the function and use for grid systems from 8 to 32 grid fields which can be used for the most varied of projects, the three-dimensional grid being treated as well. Exact directions for using all of the grid systems possibe presented are given to the user, showing examples of working correctly on a conceptual level.

Grid systems in graphic design: A visual communication manual for graphic designers, typographers and three dimensional designers (German and English Edition)

Müller-Brockmann, Josef

This book refers to the richness of visual communication by establishing a reference to the past through contemporary works and the most recent technical means.

A History of Visual Communication

The time-related dimension of image perception is increasingly heightened because the sequence of moving pictures is so strongly accelerated by virtue of the very short cuts that it becomes impossible for the viewer to make out the individual elements. Under these conditions he loses every notion of autonomy opposite these images, meaning also that he can be manipulated by. With the aid of more than 200 pictures, elementary phenomena of visual perception are described in this book that one encounters on a daily basis. Brief accompanying texts encourage the viewer to give the pictures his deeper attention in order to consciously experience the phenomena. This book gives a comprehensive, clearly structured overview, and the illustrated examples span from two-dimensional form and color phenomena to the formation of spatial perception up to the influence that emotions and logic have upon perception.

2d Visual Perception: Elementary Phenomena of Two-Dimensional Perception. A Handbook for Artists and Designers

Zwimpfer, Moritz

Collections, Catalogs & Exhibitions

The subject of this book is drawing as the catalyst of design processes. The electronic creation and production of images in all the design professions has led today to fundamental changes in the design processes. Hence, drawing has gained a new importance. Designing by drawing mobilises the eye, the head and the hand to an equal degree, and it establishes connections among the senses that the designer can only experience in a very limited way on the computer screen.

Drawing as Design Process

Peter Olpe

The typograhic grid is a child of constructive art. This book offers a collection of about two dozen typographic works of the author including books, brochures and art catalogues. The works, documented in schematic drawings and many individual illustrations, are not meant to be recipes; instead, they should provide the reader with impulses of how he himself can set design processes in motion from the outset. The many-sidedness of design with grid systems should be made manifest.

The Typographic Grid

Bosshard, Hans-Rudolf

Max Bill was active in nearly every area of art and design, which were universal concepts for him. Furthermore, his theoretical publications have turned him into one of the most fruitful stimulators of Modern Concrete Art in post-war Europe among the Bauhaus generation of students. This volume offers a comprehensive view into an area of his work that has so far received little attention: typography, advertising and book design. It shows for that almost everything that the Swiss Avantgarde movement accomplished during the 1930s was visualized in Bill’s studio “bill-zürich reklame”. The reader discovers Max Bill as the tireless creator of highly individual types, commercial logos and advertisements as well as an exceedingly versatile designer who had an amazing command of “visual humor”.

Typography. Advertising. Book Design

Bill, Max

Typografie: Makro- und Mikroästhetik. Grundlagen zur typografischen Gestaltung.

Kunz, Willi

Jost Hochuli has been working as a freelance graphic designer since 1959. Although book design forms only a small part of his activity, he has become well-known particularly through this work. Besides his book designs, several of his commercial artwork pieces and typefaces are pictured in this volume. The book is thus the ultimate synthesis of Hochuli’s works. It is structured in three thematic blocks “Commercial Graphic Design”, “Typefaces Cut in Wood and Linoleum” and “Books” which are accompanied by theoretical texts while generously documented by numerous examples from Hochuli’s work.

Printed matter, mainly books

Hochuli, Jost

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Books by Niggli