207 design guidelines to improve the usability (and thus the conversion rate) for e-commerce sites. Richly illustrated with 221 color screenshots of designs that worked particularly well or that caused problems for shoppers. 
 All the design guidelines are based on findings from detailed usability studies of twenty e-commerce sites with real users in the United States and Europe, showing what they did as they shopped on real e-commerce sites. 
 Covers the following topics: 
<ul>
<li>Category pages (including homepages) </li>
<li>Product pages, product descriptions, product photos </li>
<li>Shopping carts, checkout, and registration </li>
<li>Search </li>
<li>Selling strategies, cross-sales, recommendations </li>
<li>Trust and credibility </li>
<li>International users </li>
<li>Test methodology used in this research; how to run your own usability studies </li>
</ul>

E-Commerce User Experience

Business & Money

Jakob Nielsen

Management & Leadership

Nielsen Norman Group

Digital Icons That Work: A Comprehensive Guide to Enhancing User Experience with Effective Iconography

Kaplan, Kate

Reference

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