Practical, inspirational case studies from senior museum and gallery professionals from Europe, the USA and Africa. Rethinking Learning: Museums and Young People clearly demonstrates the way in which imaginative, responsive services for children and young people can have a transformational effect on the museum and its visitor profile as a whole. Authors recount how, for example - as a direct result of their focus on young people - attendance has increased by 60% in three years; membership has reached record levels; and repeat visits have grown from 30% to 50%. Many of the environments in which these services operate are particularly challenging: urban areas where 160 different languages are spoken; a remote location whose typical visitor has to travel 80 miles; the museum which targets children with challenging physical, mental or behavioural needs - and whose experience demonstrates that museums are uniquely placed to serve them. This is an essential book not only for those working with children and young people, but for those in any way concerned with museum and gallery policy, strategy, marketing and growth.

Rethinking Learning: Museums and Young People

Arts & Photography

MuseumsEtc

Inspiring Action: Museums and Social Change

In this groundbreaking new book, leading museum professionals contribute practical and inspiring essays on how their institutions are responding to the new social challenges of the 21st century. Helping rehabilitate young offenders. Reskilling long-term unemployed people. Providing new enjoyment for the elderly. Working alongside disadvantaged minorities. The case studies in this book share pioneering museum experience from the UK, USA, Australia and Africa. They explore the theory and practice of building social inclusion into museum and gallery programmes. They are powerful, moving - and an inspiration to action. Among the institutions whose programmes feature in the book's information-packed 320 pages are: * Tate Modern * Victoria &amp; Albert Museum * Royal Armouries * Tower of London * Clarke Art Institute, Wiliamstown, USA * Weeksville Heritage, Brooklyn, USA * Museum Victoria, Melbourne, Australia * Durban Art Gallery, South Africa

Reference

International marketing professionals working in and with museums share their latest insights and experiences of attracting and involving a wide range of constituencies in this stimulating new book.  Whether you're working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, you'll be stimulated, excited and enthused by the imaginative, original - and very often inexpensive - ideas packed into this book.  This series of practical, insightful essays covers the following key issues: * establishing, developing and managing the museum's brand * case studies of successful marketing initiatives large and small * how best to communicate with specific market sectors * the role of Human Resources in brand development * establishing a new attraction in a crowded market * marketing in a brand-hostile environment * analysing your audiences  Marketing professionals from world-class institutions - including London's National Gallery, Tate Britain and the Natural History Museum - share their experiences and insights in this volume of specially commissioned essays.

Creating Bonds: Successful Marketing in Museums

In this important new book, based on a conference held by the National Museum of Denmark, international museum professionals deal with the key issues affecting all history museums, using as the basis for their insights the interpretation by museums of World War II. Among the many key issues the contributors address are: * How best can abstractions like cause, effect and other ideas be interpreted through objects? * Just how is the role of objects within museums changing? * How should we respond when increasingly visitors no longer accept the curator's choice of objects and their interpretation? * How can museums deal effectively with controversial historical issues? These essays explore how history museums can help explain and interpret the thinking of past generations, as well as their material culture.

The Power of the Object: Museums and World War II

Science Exhibitions: Curation and Design

This publication examines how best to disseminate science to the public through a variety of new and traditional media. It provides an authoritative, stimulating overview of new, innovative and successful science initiatives in museums, galleries and science centres. The essays draw on cutting-edge experience throughout the world, and include contributions from Australia, Brazil, France, Germany, Singapore and New Zealand - as well as the UK and USA. The book is edited by Dr Anastasia Filippoupoliti, lecturer in museum education at the School of Education Sciences, Democritus University of Thrace in Greece: "I wanted to examine the narratives generated in science exhibitions and tackle some of the challenges museums experience in transforming scientific concepts or events into three-dimensional exhibits." Among the essays included are: New and Controversial Science in the Museum; Representing Nanotechnology and Society in Exhibitions; The Visitor Experience in Science Exhibitions; Science Adrift in an Enterprise Culture; Table Top Physics: Old Science, New Audience.

Twitter for Museums: Strategies and Tactics for Success

There are books about how to use Twitter, but none about the best ways in which museums, galleries and cultural organisations large and small are using Twitter to involve and expand their audiences. This unique book - written by some of the museum community's most experienced and creative users of Twitter - remedies this. The development of this publication has been overseen by a distinguished Editorial Advisory Board, and it has been written by some of the museum community's most experienced and creative Twitter users on three continents. The book is in two sections. The first provides everything museum users need to know to have a successful Twitter presence; gives guidance on a maze of organisational and policy issues; and deals with advanced options like integrating audio and video, using third-party applications, measuring results, undertaking research, and integration with other social media platforms. The second section provides in-depth case studies from some of the world's most successful museum users - information and inspiration that will help users build both followers and the kind of positive results any museum hopes for!

In a series of authoritative essays, this book examines in depth how museums globally are succeeding - in many different ways - in reaching and involving social groups traditionally overlooked or excluded from the museum experience. It will act as an invaluable and inspiring guide for any museum, gallery or cultural organisation - large or small - intent on engaging with the broadest possible audience. Among the topics covered are: Guests are our Heroes; Mainstreaming Outreach: Taking Audiences to the Core; Museum Provision for Visually Impaired Visitors; Participation and Personalisation; Social Media to Social Impact; The Long-Term Impact of Social Inclusion Initiatives; The Virtuous Circle: Community Engagement; Collaborating Artistically with People with Disabilities; Consultation or Confrontation; Transforming the Elitist Museum; Language Learning for Migrants and Asylum Seekers; and Planning for Young Children and Families.

The New Museum Community: Audiences, Challenges, Benefits

This exciting new book examines how best to disseminate science to the public through a variety of new and traditional media. With over 20 essays from leading practitioners in the field, and over 650 pages, it provides an authoritative, stimulating overview of new, innovative and successful initiatives in the field. The essays draw on cutting-edge experience throughout the world, and include contributions from Australia, Canada, Greece, Italy, Portugal and Mexico - as well as the UK and USA. The book is edited by Dr Anastasia Filippoupoliti, Lecturer in Museum Education at the Democritus University of Thrace in Greece: "I wanted to examine the narratives generated in science exhibitions and tackle some of the challenges museums experience in transforming scientific concepts or events into three-dimensional exhibits." Among the twenty essays included are: Art in Science Centres; The Interpretation of Dinosaurs in Museums; Forming a Museum of Mathematics; Critical Listening: An Essential Element in Exhibit Design; and Dioramas: Dusty Relics or Essential Tools?

Science Exhibitions: Communication and Evaluation

This exciting new collection of essays by leading international museum practitioners focuses on the across-the-board innovations taking place in some of the world's most forward-thinking museums - and charts the new directions museums will need to take in today's increasingly challenging and competitive environment. Among the twenty world-class organisations sharing their innovative experiences are: Canada Agriculture Museum Canadian Museum for Human Rights Conner Prairie Interactive History Park Cooper-Hewitt National Design Museum, Smithsonian Institution Imperial War Museum Liberty Science Center Miami Science Museum Museum of London National Museum of Denmark Smithsonian American Art Museum Victoria & Albert Museum Wellcome Collection

New Thinking: Rules for the (R)Evolution of Museums

Museum Retailing: A Handbook of Strategies for Success

This major Handbook distils the exceptional experience of one of the world’s leading museum store consultants, Andrew Andoniadis. Specializing in enhancing the profits of museum stores, he has now advised on over 300 separate projects, and is a recipient of the Museum Store Association’s Service Award. The book is designed either to be read from cover to cover, or to act as a reference on specific issues. It aims to address both the art and the science of museum retailing. Key topics covered include: product selection; merchandising and display; customer service; layout and design; record-keeping; and pricing and inventory management. Throughout, the emphasis is on achieving better real-world results and on simple, effective implementation.

Andoniadis, Andrew

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