Strategies for a New Generation of Consumers in Music, Movies, Television, the Internet, and Video Games. In this new book, William Strauss and Neil Howe do for the entertainment industry what they did for colleges, the armed forces, and others who design or sell products for today's young people. They explain how, and why, Millennials have grown up to be so different from what nearly everybody expected--and how to turn this new youth tide to your advantage.

Millennials and the Pop Culture

Neil Howe

William Strauss

Business & Money

LifeCourse Associates

This exciting new research provides a comprehensive picture of the generational trends among today's Millennial college students and their parents, and how your institution can prepare. Learn how the attitudes of Gen-X college parents differ from those of the Boomers who preceded them. Find out what Millennials want in a college and how they feel about the costs and opportunities of higher education.

Millennials Go to College: Surveys and Analysis

Test Preparation

College & High School

Everyone notices that the rising generation of young workers is different, from their early career planning to their desire for instant feedback to their comfort working in teams. Most managers see this youth workforce as a merely a liability or a challenge-but Millennials in the Workplace reveals how they could be an asset and an opportunity. Find out who the Millennials really are, what they're looking for in their careers, and how employers, educators, and policy makers can maximize their workforce potential.

Millennials in the Workplace

Reena Nadler

In this new application book, Neil Howe and William Strauss explain how the Millennial Generation of students has been shaking up today's schools-from hyper-involved parents to new issues over school security, from shifting perceptions of "college-ready" and "school-to-work" curricula to the struggle to get pressured, consensus-oriented students to think outside the box. In the book, co-published with the American Association of School Administrators, Howe and Strauss also analyze the recent shift from Boomer to Generation X parents and the new Gen-X focus on accountability, transparency, and choice. And they explain still other generational changes shaking up today's teacher corps. For each issue, the authors offer a hands-on list of "what to dos" for anyone involved in K-12 education

Millennials and K-12 Schools

See the best price to sell, buy or rent books by the LifeCourse Associates publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by LifeCourse Associates

See the best price to sell, buy or rent books by the LifeCourse Associates publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Millennials and the Pop Culture

Millennials Go to College: Surveys and Analysis

Millennials in the Workplace

Millennials and K-12 Schools