<p>The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product and company advertising in an exemplary way. The resulting works reveal a modernist formal idiom without being indebted to a specific, formulaic look. There was room in it for visual symbolism as well as the acquisition of nonrepresentational art, with which some of the graphic designers involved were connected. Under the leadership of Max Schmid for many years, the studio employed Roland Aeschlimann, Karl Gerstner, Jörg Hamburger, Steff Geissbühler, Andreas His, Toshihiro Katayama, and Nelly Rudin, among others. Freelance designers such as Michael Engelmann, Gottfried Honegger, Armin Hofmann, Herbert Leupin, Warja Lavater, Numa Rick, and Niklaus Stoecklin were also used. In the 1960s, the Basel office, most especially George Giusti and Fred Troller, was involved in developing the studios of the subsidiaries in the United States and the United Kingdom, placing more emphasis on advertising. This is the first comprehensive presentation of Geigy design, an important Swiss contribution to the international history of design, in all its determination and independence.</p>

Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 - 1970

Reference

Lars Muller Verlag

This richly illustrated book explores for the first time the breadth and the depth of the work created in the period 1992-2002 by the swiss artist Mayo Bucher (born in Zurich 1963). Bucher's significant abstract, geometrically inflected yet painterly art is able to function on a refreshing variety of levels. Bucher's work leads into a complex, and at the same time smooth world of structures, colours, forms and signs. It is work that deals of the productive relations of painting to design, architecture and music - relations central to the art of Mayo Bucher.

Mayo Bucher: Open Sign (English and German Edition)

Arts & Photography

Tucker, Michael

Baur, Ruedi

Bucher, Mayo

Bruckmann, Bernhard

Individual Artists

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Books by Lars Muller Verlag