Os Arquivos da Magia (+ Card Adesivo)

KAVNLON

Codex Seraphinianus 40° ita. Ediz. speciale (Rizzoli Illustrati)

Think big 1. Student's book-Workbook + magazine & extra book con QR code + 5 ereade. Per la Scuola media. Con e-book. Con espansione online (Vol. 1)

Ruination: A League of Legends Novel

Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee - author of Story: Substance, Structure, Style and the Principles of Screenwriting and Dialogue: The Art of Verbal Action for Page, Stage and Screen - has teamed up with Tom Gerace to produce a work that is at once imaginative, innovative and inspirational. There has been a major change in the way brands connect with consumers. In the past, brand managers and chief marketing executives would find stories people loved and then interrupt their telling with advertisements. Today's consumers have tired of the ads and are blocking, skipping or avoiding them at unprecedented rates. The consequences are that marketing professionals are finding it harder and harder to reach their customers. Some business leaders have recognised that storytelling is the future of marketing, and to succeed in an increasingly ad-free world, they must place `story' at the centre of their strategies. There is still some misunderstanding about story and how it can be used effectively. Robert McKee created the Storynomics seminars to show business leaders how to apply storytelling to their businesses, to drive revenue, margins and brand loyalty. In their new book, McKee and Gerace bring a whole new meaning to marketing, to displace old theories and practices with story-driven messages. Storynomics, the book, is essential reading for all serious professionals.

Storynomics

Business & Money

MCKEE, ROBERT

Management & Leadership

Game on

Small Joys: The most moving and uplifting debut novel of 2023

Elvin James Mensah

WORST WEEK EVER! TUESDAY

Literature & Fiction

Matt Cosgrove

Humor & Satire

Legendary: 5th Anniversary Edition with a stunning foiled jacket (Caraval)

STEPHANIE GARBER

Amazing Machines Truckload Children Collection Tony Mitton 10 Books Set

Unknown, Author

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Books by KAVNLON