Clients in Crisis It's not unusual for a business or organization to experience an "identity crisis" as the years pass and its public persona dulls. In Identity Crisis!, identity design professional Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies. This book showcases results that designers around the world have provided for clients, including one-person businesses, retail operations, major corporations, restaurants, educational institutions, performing arts groups and more. Through detailed, illustrated case studies, Identity Crisis! presents the obstacles that graphic designers - and their clients - may face when an identity starts to lose its luster and target market appeal. This volume showcases the creative results in the redesign of logos, stationery, signage, websites, menus, environment and collateral items. Over 400 illustrative elements - "befores" and "afters" - provide the inspiration for a solution to any identity crisis. With foreword by Jack Anderson of Hornall Anderson Design.

Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands

Arts & Photography

Fisher, Jeff

Graphic Design

HOW Books, an imprint of F+W Publications

See the best price to sell, buy or rent books by the HOW Books, an imprint of F+W Publications publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by HOW Books, an imprint of F+W Publications

See the best price to sell, buy or rent books by the HOW Books, an imprint of F+W Publications publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands