<p>This introduction to the concepts and techniques of writing for the mass media offers detailed instruction on information gathering, organization, and writing for print and broadcast journalism, public relations, and advertising. Braden and Roth use examples from their extensive professional experience in the mass media to explain similarities and differences among the media and provide thorough writing instruction. Getting the Message Across serves as four books in one, combining an enlightening instructional text with a hands-on practice book and AP and broadcast style guides.</p>

Getting the Message Across

Braden

Literature & Fiction

Houghton Miflin Collg Div1996 publication

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Books by Houghton Miflin Collg Div1996 publication

See the best price to sell, buy or rent books by the Houghton Miflin Collg Div1996 publication publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Getting the Message Across