<p>This book was written for managers of cultural enterprises, large and small, non-profit and commercial, local and international. The manager in the cultural milieu who is interested in marketing will find in Marketing Culture and the Arts a framework for analysis and reflection that may shed new light on current practices and also provide a point of reference for future plans. Marketing Culture and the Arts will certainly interest all those who want to understand the specifics of marketing within the cultural context. The book familiarizes readers with the restrictions unique to artistic products and the subsequent choice of marketing strategies. It is a valuable resource for managers in the cultural milieu as well as for marketing students, public administrators, private-sector managers in charge of corporate sponsorship, and all those interested in non-profit and service organizations. Basic marketing concepts in the traditional sense are described and their application to the context of culture and the arts is discussed.</p>

Marketing Culture+The Arts

François Colbert

HEC MONTREAL

Marketing Planning for Culture and the Arts Francois Colbert

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Books by HEC MONTREAL

See the best price to sell, buy or rent books by the HEC MONTREAL publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Culture+The Arts

Marketing Planning for Culture and the Arts Francois Colbert