<p>This popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century. Review: "The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning." "This book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it." "About this title" may belong to another edition of this title.</p>

INTERNATIONAL MARKETING Seventh Edition

Business & Money

Vern & Sarathy Ravi Terpstra

Management & Leadership

Dryden Press/Harcourt Brace

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Books by Dryden Press/Harcourt Brace

See the best price to sell, buy or rent books by the Dryden Press/Harcourt Brace publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

INTERNATIONAL MARKETING Seventh Edition