Learn the seven reasons your customers will or will not talk about your brand. In Why We Talk, gifted marketing strategist and professional listener Bolivar J. Bueno dissects the evolution of word-of-mouth in the digital age and the unmistakable power shift that has taken place between marketer and consumer. Sharing one of the most insightful, organic concepts of this decade, Bueno bridges the monumental gap between the results business people want and the frustration they often get.

Why We Talk: Seven Reasons Your Customers Will - Or Will Not - Talk About Your Brand

Business & Money

Bolivar J. Bueno

Marketing & Sales

Creative Crayon Publishing

Whether you realized the subtle revolution or not, you have become a citizen of The Creative Age. Look around. You are surrounded by, and chances are you have even become, one of them the Creative Professional who thinks for a living. They are the modern-day Socrates; the contemporary DaVincis immersed in an amalgamation of commerce, ideas and information. They are business executives, marketers, technologists, educators, designers, managers, small business owners, organizational leaders, psychologists, writers, speakers, coaches and consultants. They are us. And, just as the inhabitants of the Industrial Age sought to expand their knowledge of innovation and transportation to capitalize on and contribute to society, we too must tap the sources of creativity that exist within us if we indeed, hope not only to survive but exponentially thrive in this, The Creative Age. Today's challenge is clear: Are we prepared to unpack the true source of creativity and dive into the real reasons some people seem more creative than others? Better yet, if we aren t highly creative, are we willing to adopt an understanding that will allow us to prosper and labor equally along side today s Knowledge Workers? Author and mind voyager Scott Jeffrey personally escorts us through contemporary and relevant research into the nature of consciousness and offers think tools designed to amplify our thoughts and awaken our creativity.

Creativity Revealed: Discovering the Source of Inspiration

Self-Help

Scott, Jeffrey

Creativity

As marketers in pursuit of consumer affections we've learned that a catchy phrase, a clever logo, a useful product, and even our stunning good looks are not enough to persuade discerning customers to fall madly in love with us, let alone commit to a long-term relationship. Rather, it s how we make the consumers feel about themselves when they are in our presence that gives us access to their hearts and thus, a key into their lives. Get hold of an idea like that and you've got a Cult Brand on your hands. But how do we unlock the mysteries the core-level human needs of the customer and inspire undying loyalty? Aspiring to such heights, although economically chivalrous, is in no way easy.  In the Cult Branding Workbook, the indispensable extension to the highly praised The Power of Cult Branding by Matthew W. Ragas and Bolivar J. Bueno (Crown 2002), Bueno shows us how to create enduring customer experiences that persuade consumers to line up, devoted hearts in hand. Combining contemporary business theory, humanistic psychology, and probing exercises, Bueno lays out an arsenal of tools guaranteed to help you understand and consistently focus on the deep human needs of your best customer.

Cult Branding Workbook: Seven Steps to Growing Your Business by Better Understanding Your Customer

Why We Talk: The Truth Behind Word-of-Mouth

Foreword by Former Chief Marketing Officer of Wal-Mart Paul Higham

Who is the man behind the best-selling Power vs. Force: The Determinants of Human Behavior and the Map of Consciousness? From fundamentalism to atheism, psychoanalysis to Zen Buddhism, the pits of hell to the infinite presence of God, Dr. David R. Hawkins has dedicated his life to the pursuit of Truth, spending over fifty years as a psychiatrist before becoming a spiritual teacher after the publication of Power vs. Force. As a psychiatrist, Hawkins helped pioneer a new field of psychiatry, running one of the largest clinics in the United States and treating thousands of hopeless cases of schizophrenia, alcoholism, and drug addiction. He worked closely with some of the world s leading minds, including two-time Nobel laureate Linus Pauling; famed psychiatrists Abram Hoffer and Humphrey Osmund; and the charismatic co-founder of Alcoholics Anonymous, Bill Wilson. Doctor of Truth explores what kind of life Hawkins led, who influenced his development, and what experiences shaped his understanding of the world around him, as well as the influences that informed his Map of Consciousness and the writing of Power vs. Force.

Doctor of Truth: The Life of David R. Hawkins

Biographies & Memoirs

Jeffrey, Scott

Leaders & Notable People

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