<p>Times are tough on businesses and will probably continue to be. We are evolving into a world economy where your competition is no longer limited to the store down the street. Now every similar business in town is competing for your market share, maybe even competitors in other states and countries. The traditional advertising you relied on in the past will never work as well again. With audiences fragmenting across a plethora of different media and social communications, you can’t rely on one or two forms of advertising to reach most of them anymore. For your business to survive and prosper, you probably need to understand more about marketing than was required in the past. The purpose of this book is to offer field-proven, fundamental advice to help you succeed in today’s complex and competitive marketing environment. To help you learn how to use traditional and digital media in sync, and why it is more important than ever to focus on developing a quality-based brand.</p>

Marketing Survival in a Digital World

Business & Money

Marshall, Ron

Marketing & Sales

Big RAM Publishing LLC

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Books by Big RAM Publishing LLC

See the best price to sell, buy or rent books by the Big RAM Publishing LLC publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Survival in a Digital World