Understanding the Music A Comprehensive View thoroughly examines the dynamic and challenging music business. Written by Irwin Steinberg (former president of Mercury Records and CEO of Polygram Records), this third edition has become a standard resource in the Music Industry. 
Born of necessity, Understanding the Music Business is an advanced music business text for students as well as a reference work for music business professionals. The text fully covers the basic aspects of the 
Contracts Copyrights Business models Talent discovery Record distribution Independent labels and distribution Supplemental income streams International music industry Radio Satellite Radio Billboard charts Music publishing Entertainment Law New technologies 
More importantly, Understanding the Music Business is the only current music business text that comprehensively addresses industry economics, talent selection, and provides a detailed description of radio promotion methodology. 
In addition, the chapter on contracts debates the contract from both the artist's standpoint as well as the record company's standpoint. The chapter is not only a presentation of the artist contract and its variations but provides a rationale for key paragraphs in the contract from both perspectives. 
This resource covers these topics concisely and with 21st-century examples to provide you with answers in a fast, efficient manner. 
To keep Understanding the Music Business even more up-to-date your purchase includes continued free access to "Music Business Updates," an online service authored by Irwin Steinberg, which addresses ongoing topics such as digital music, mergers, downloading, and piracy. 
The text combines "teach-ability, clarity, and thoughtful provocation" to make it a necessity in the classroom, office, or tour bus!

Understanding the Music Business: A Comprehensive View, 3rd Ed.

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Arts, Entertainment, & Media Management Pub.

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Books by Arts, Entertainment, & Media Management Pub.

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Understanding the Music Business: A Comprehensive View, 3rd Ed.