Becoming someone in life is an ambition most successful people have as a child and carry with them throughout their lives. For many, it may come after college or within a few years of entering the workforce. And for others, it may happen much later in life, possibly as the result of corporate downsizing, divorce, or career change. Regardless, the sooner you get to know the right people and the sooner the right people get to know you -- the sooner you become somebody in a position to help others. This book is a catalyst to make the process of becoming a somebody quicker and easier. And we do mean quick -- 63 days or less. Why 63 days? On average it takes 21 days to learn a new habit. We want you to get into the habit of networking. During your first 21-day cycle, pick 5 to 10 basic networking concepts and practice them every chance you get. During the second 21-day cycle, perfect your basic skills and layer another 10 to 15 skills as needed. Finally, during the third 21-day cycle, practice the basics and apply new strategies as needed. Joseph C. Ilvento and Arnold Sanow have teamed up to bring you over 100 personal and professional networking strategies, tips and techniques. If you consider yourself an avoid networker, this book will double your effectiveness practically overnight. If you are new to the networking scene or want to tap into the free world of word of mouth advertising, you couldn't ask for a better book to read. Each page is full of how-to advice on ways to grow your business and increase profits. The book covers everything from handshakes to thank you notes. You will learn how to: Boost your career to new heights in less time &gt; Turn everyone you know into a salesperson for you Create a positive reputation that precedes you Learn how to double and triple your return on leads Demystify the networking process Build a contact database your competitors will envy Never pay for traditional advertising again Make yourself memorable 17 strategies Harness the power of listening with 11 check points Develop a 60-second commercial Ask 10 power questions to uncover needs Choose the right people to sit next to Become a networking magnet Earn as much in one morning as you do in one day It s not a question of which strategy you will use, but how many. To expedite your networking success, this book is organized in three sections The first section deals with strategies you should employ before the networking opportunity; the second section on strategies you can employ during the networking opportunity; and the third section focuses on strategies you can employ after the event. It's who you know that counts! Learn the secrets the pros have been using for years to put money in their pockets. Boost your contacts by applying these expert networking strategies. You have nothing to lose and only friendships to again.

Nobody to Somebody in 63 Days or Less - The Ultimate Guide to Business Networking and Word of Mouth Advertising

Business & Money

Arnold Sanow

Joseph C. Ilvento

Management & Leadership

Applied Business Communications, Inc.

License to Sell

License to Sell is a professional field guide to selling skills and market trends. It will help both the first-time salesperson and the seasoned pro with their ability to sell in today's business world and the electronic one. This book provides a glimpse into the future of selling and will equip today's salesperson with the professional selling skills needed to make the sale and remain competitive. 
License to Sell is really two books in one. The first part focuses on 18 Sales Trends that will dramatically impact the way salespeople do business now and, more importantly, in the future. The second part provides both basic and advanced Sales Skills for 2000 and beyond which every professional salesperson must own and master to be relevant and valued by their organization and the customers. 
What makes this book truly a "hands on - real world" development tool are the Missions. These missions are interactive exercises designed to get the reader thinking and applying what he's learned page after page, chapter after chapter. 
Top Secret tips also offer valuable insights. These secret messages are quick, to-the-point learnings pulled from the reading. They underscore the key learning themes and will stimulate strategic thinking. 
This book provides insight on how the application of the Sales Skills for 2000 and beyond will change as we move towards doing business electronically. 
Think of License to Sell as a full-blown Master's course that has knowledge, workbooks, selected readings, and written exercises all wrapped into a 200-page book. Salespeople of tomorrow must earn their License to Sell to the customers of tomorrow. These customers will demand more expertise, more product knowledge, faster turn-around, more flexibility, and more product and service customization than ever before. 
It will only be those salespeople who are Licensed to Sell - those who understand the demands of evolving new customers and possess the selling skills necessary to meet and exceed their needs - who will succeed. After reading this book and completing all the mission exercises, the reader will have earned his License to Sell.

License To Sell

Ilvento, Joe

Price, Doug

Whether you want the fast-track approach to customer service or strategic insight on establishing long-term commitment to customer service, this book provides it all. 
 License to Serve demystifies the secrets behind delivering optimum customer service, when it occurs and what it takes to go beyond customer satisfaction. Whether you ultimately serve customers, co-workers, patients, partners, a board of directors, voters, members, or senior managers, the insight presented in this book will help you strategize, create and deliver customer service to internal and external customers. 
 Section One presents 65 customer service truths insights, observations, techniques, tips, and strategies that you can implement immediately. These tools are the first step in crossing the line between your customer satisfaction expectations and optimum customer service from the customer's perspective. 
 The next three sections -- Who is Responsible for Customer Service; Determining Customer Service Touch Points; Maintaining an Environment of Optimum Customer Service -- take this foundation to the next level with a greater understanding of how to create a culture of customer service within the hearts and minds of all levels of employees. 
 Successful organizations today understand that it is not a question of high-tech or high-touch; the issue is combining high-tech with high-touch! It is fine to use technology to help streamline efficiencies and discover root causes of problems, but it is people who play the pivotal role of providing high-touch personalized service by understanding the customer s perspective. License to Serve gives you the tools to determine customer touch points a defining moment of customer service. 
 Knowing how to provide optimum customer service is just the beginning. Changing behavior to continually provide optimum customer service is the goal. License to Serve outlines how to create the momentum to reach this goal through words and actions, techniques and strategies. Integral to making the transition to optimum customer service is the change model that illustrates the different points involved in maintaining this successful environment. 
 License to Serve will prepare any kind of organization from public to private and profit to non-profit with the necessary skills to exceed customer needs and expectations that ultimately increase profitability and future success.

License to Serve: Beyond Selling... the How- To Guide for Creating Exceptional Customer Service

Joe Ilvento and Doug Price

Processes & Infrastructure

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Books by Applied Business Communications, Inc.