Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists’ interest. Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, community-based nature tourism, community involvement in destination development, benchmarking for destination performance evaluation, sustainable food practices in tourism, and more. Each chapter of this book incorporates a quantifiable trend in tourism development, including various paradigms and studies that relay different statistics about certain areas of tourism. The book makes use of case studies for specific destinations and integrates strategies, evidence, and analyses to offer a holistic understanding of the myriad factors involved in sustainable tourism development.

Sustainable Tourism Development (Advances in Hospitality and Tourism)

Science & Math

APPLE ACADEMIC

Big Data with Hadoop MapReduce

The authors provide an understanding of big data and MapReduce by clearly presenting the basic terminologies and concepts. They have employed over 100 illustrations and many worked-out examples to convey the concepts and methods used in big data, the inner workings of MapReduce, and single node/multi-node installation on physical/virtual machines. This book covers almost all the necessary information on Hadoop MapReduce for most online certification exams. Upon completing this book, readers will find it easy to understand other big data processing tools such as Spark, Storm, etc. Ultimately, readers will be able to: * understand what big data is and the factors that are involved * understand the inner workings of MapReduce, which is essential for certification exams * learn the features and weaknesses of MapReduce * set up Hadoop clusters with 100s of physical/virtual machines * create a virtual machine in AWS * write MapReduce with Eclipse in a simple way * understand other big data processing tools and their applications

Paul, Anand

Jeyaraj, Rathinaraja

Pugalendhi, Ganeshkumar

Reference

Green Chemistry and Sustainable Technology: Biological, Pharmaceutical, and Macromolecular Systems

Taking an interdisciplinary approach, this new volume,Green Chemistry and Sustainable Technology: Biological, Pharmaceutical, and Macromolecular Systems, brings together innovative research, new concepts, and novel developments in the application of new tools in green chemistry and sustainable technology. The diverse coverage includes chapters on ionic liquids as green solvents, an environmentally friendly approach to the synthesis and biological evaluation of &alpha;-aminophosphonate derivatives, the application of nanotechnology in biological sciences and green chemistry, ecofriendly polymers, the effect of global warming and greenhouse gases on environmental system, and more. This volume will appeal to chemists and engineers in chemical industry and research who should benefit from the technological, scientific, and economic interrelationships and their potential developments.

Green Chemistry and Sustainable Technology

Chemistry

Natural Language Processing in Artificial Intelligence

This volume, Natural Language Processing in Artificial Intelligence, focuses on natural language processing (NLP), artificial intelligence (AI), and allied areas. The book delves into natural language processing, which enables communication between people and computers and automatic translation to facilitate easy interaction with others around the world. It discusses theoretical work and advanced applications, approaches, and techniques for computational models of information and how it presented by language (artificial, human, or natural in other ways). It looks at intelligent natural language processing and related models of thought, mental states, reasoning, and other cognitive processes. It explores the difficult problems and challenges related to partiality, under specification, and context-dependency, which are signature features of information in nature and natural languages.

Natural Products Chemistry: Biomedical and Pharmaceutical Phytochemistry focuses on the development of biochemical, biomedical and their applications. It highlights the importance of accomplishing an integration of engineering with biology and medicine to understand and manage the scientific, industrial, and clinical aspects. It also explains both the basic science and the applications of biotechnology-derived pharmaceuticals, with special emphasis on their clinical use. The biological background provided enables readers to comprehend the major problems in biochemical engineering and formulate effective solutions. This title also expands upon current concepts with the latest research and applications, providing both the breadth and depth researchers need. The book also introduces the topic of natural products chemistry with an overview of key concepts. This book is aimed at professionals from industry, academicians engaged in chemical science or natural product chemistry research, and graduate-level students.

Natural Products Chemistry

Biological Sciences

This volume presents some of the latest research and applications in using natural substances and processes for pharmaceutical products. It presents an in-depth examination of the chemical and biological properties of selected natural products that are either currently used or have the potential for useful applications in the chemical and pharmaceutical industries. It covers emerging technologies and case studies and is a source of up-to-date information on the topical subject of natural products and microbial technology. It provides an applied overview of the field, from traditional medicinal targets to cutting-edge molecular techniques. Natural products have always been of key importance to drug discovery, but as modern techniques and technologies have allowed researchers to identify, isolate, extract, and synthesize their active compounds in new ways, they are once again coming to the forefront of drug discovery.

Natural Pharmaceuticals and Green Microbial Technology

Health, Fitness & Dieting

Diseases & Physical Ailments

Blockchain Technology and the Internet of Things looksat the electrifying world of blockchain technology and how it has been revolutionizing the Internet of Things (IoT) and cyber-physical systems (CPS). Aimed primarily at business users and developers who are considering blockchain-based projects, the volume provides a comprehensive introduction to the theoretical and practical aspects of blockchain technology. It presents a selection of chapters on topics that cover new information on blockchains and bitcoin security, IoT security threats and attacks, privacy issues, fault-tolerance mechanisms, and more. Some major software packages are discussed. It also addresses the legal issues currently affecting the field. The information presented here is relevant to current and future problems relating to blockchain technology and will provide the tools to to build efficient decentralized applications. &nbsp;

Blockchain Technology and the Internet of Things

Medicinal chemistry and pharmacology are closely associated fields, and the use of natural products for their medicinal properties is ever-growing. The study of drugs from natural products and their effects on the living body are explored in this volume. The book looks into the research, discovery and characterization of the chemicals that exhibit biological effects. Providing an informative compilation of research, valuable case studies, and review of existing literature in the area, the book focuses on the ethnobotanical uses of natural products and phytochemicals for health care, including applications for diabeties, ulcers, wound healing, managing chronic alcoholism, hemorrhoidal treatment, cancer mitigation, pain management, immunotherapy, and more. Natural Products Pharmacology and Phytochemicals for Health Care: Methods and Principles in Medicinal Chemistry provides a practical and comprehensive overview of the daily issues facing pharmaceutical researchers and chemists. This volume provides new coverage of some of the latest technologies and approaches in drug discovery.

Natural Products Pharmacology and Phytochemicals for Health Care

Biologically active natural products and their substructures have long been valuable starting points for medicinal chemistry and drug discovery. This new volume explores biologically active natural products and their use in microbial technologies and as phyto-pharmaceuticals in drug development. It presents detailed scientific principles and recent research on applications of nanotechnology in diagnostics and drug delivery. Topics include pharmacotherapeutically active proteins and peptides; the biotechnological potential of hydrogen-oxidizing bacteria; synthesis and production; synthetic colorants, pigments, dyes, and lakes; and more. The use of various plants is discussed in several chapters, including Artemisia, Asteraceae, Abutilon indicum, Prosopis juliflora, Acacia arabica, Aloe barbadensis, Tabermontana divaricate Linn., among others. With the information presented in Biologically Active Natural Products: Microbial Technologies and Phyto-Pharmaceuticals in Drug Development, scientists, faculty, and graduate students will gain a unique insight into nanotechnology and natural pharmaceuticals today with practical implementation in various industrial sectors.

Biologically Active Natural Products

Business & Money

Economics

Resource Recovery from Wastewater

This informative volume provides comprehensive knowledge on various aspects of wastewater resource management from the point of process sustainability and resource recovery. This authoritative compendium is crucial for developing resource-efficient and sustainable wastewater treatment technologies and management strategies for both small (decentralized) and large (centralized) communities. Traditional wastewater systems have become increasingly energy-consuming and cost-intensive while also not meeting the increasing standards for nutrient removal and sustainable development. This book incorporates the latest developments in pollutant removal and resource recovery schemes in wastewater treatment. It highlights advances that have been made in microbiological processes; design of treatment methods; process configurations; energy conservation and efficiency improvement schemes; nutrient removal; recovery, reclamation, and recycling; beneficial uses of wastewater; and bioenergy and biochemical production from wastewater and sludge streams. Waste-to-energy technologies, especially wastewater treatment as a potential biofuel energy alternative through bioelectrochemical and other processes, are also discussed in this book.

Teen & Young Adult

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Books by APPLE ACADEMIC