This book explains the basic components, technologies used, and operation of UMTS LTE systems. You will discover why mobile telephone service providers are upgrading their 2nd and 3nd generation digital mobile to a more efficient and feature rich UMTS LTE generation system.  Discover the key features that UMTS LTE systems provide that go beyond the capabilities of existing 2G and 3G mobile systems such as ultra high-speed Internet (100 Mbps+), television (multicast video), and low latency services (packet voice). Explained are the physical and logical radio channel structures of the UMTS LTE systems along with the basic frame and slot structures. Described are the fundamental capabilities and operation of the UMTS LTE radio channel including channel coding, modulation types, low-latency transmission and how transmission reliability is improved using MIMO technology. You will discover the key functional sections of UMTS LTE networks and how they communicate with each other. Learn how and why UMTS LTE systems separate control channels from user data channels. Learn how UMTS LTE systems can co-exist and interoperate with existing mobile systems and simplify the migration plan from less efficient mobile systems to more cost effective and capable UMTS LTE systems. Learn how spatial division multiple access (SDMA) can be used by UMTS LTE systems to provide dramatic increases in system capacity. The evolution of 3G systems into UMTS LTE systems explained.  Some of the most important topics featured in this book are:   How UMTS LTE systems operate  UMTS LTE voice, data, and multimedia services  The types of UMTS LTE products and their uses  The UMTS LTE radio channel structure  The different types of physical and logical channels  UMTS LTE network components and interfaces  Evolved multimedia broadcast multicast services (E-MBMS)  Location bases services (LBS)  IP multimedia subsystem (IMS)  How UMTS LTE technology is evolving into 4G systems

UMTS LTE; Network, Services, Technologies, and Operation

Computers & Technology

Lawrence Harte

Computer Science

Althos Publishing

This book explains how to setup and manage mobile advertising marketing programs. Mobile advertising is the communication of messages or media content to one or more potential customers who use mobile devices. According to strategy analytics, the mobile advertising industry will reach $14.4 billion in 2011. In 2007, mobile advertising network AdMob.com was already delivering 1.5 billion mobile ads per month! Mobile advertising is different than other forms of media advertising. Ads can be targeted to very specific types of users, triggered to display at specific times, and have several new real-time interactive options. As a result, mobile ads have a much higher value than other types of advertising. Mobile ad click through rates of 3% to 4% are not uncommon. As with Internet advertising, many people already receive mobile ads but are unaware they have received (and may have responded to) mobile ads. Many mobile ads are small banners and/or text links that share a screen that the user has selected (such as a local movie directory). The types of mobile ads range from fairly simple text links to interactive software programs. Mobile ads have response types that range from text link clicks to launching new software applications. Mobile ad targeting can be performed by using mobile communication channel types that can include mobile communities, download sites, entertainment applications, information services, and specialty portals. The type of mobile ad and the way it operates varies based on the mobile device capabilities. These capabilities include display, media processing, limited amount of memory, and input control functionality. As a result, some guidelines have been created to help ensure the user s experience with mobile ads is reliable and acceptable. Different types of services including short text (SMS), multimedia messages (MMS), WAP, xHTML, or packet data connections may deliver advertising messages. Some of the most important topics featured include: - Types of Mobile Ads - Mobile Ad Networks - Economics of Mobile Advertising - How to Create Mobile Ads - Mobile Ad Placement - Measuring Mobile Ad Performance - Interactive Mobile Ads - Mobile Web Portals - Market Segments for Mobile Ads - Mobile Ad Guidelines

Introduction to Mobile Advertising, How to Setup, Create and Manage Ads for Mobile Telephones

Business & Money

Marketing & Sales

This book explains the different types of mobile telephone systems and how they are the evolving from 1st generation analog, through 2nd generation digital to high-speed 3rd generation digital broadband systems. It describes the key components, how they operate and the different types of wireless voice, data and information services they can provide. You will learn the terminology (terms and acronyms) for mobile telephone systems along with the key technologies. Learn how speech compression (voice coding) operates and how it allows more than 10 times as many users to share a single communication channel. Discover the different types of system access technologies including FDMA, TDMA, CDMA and SDMA. Explained are the basic types of modulation technologies and how they are evolving to increase the data transmission rates with less available bandwidth. Find out why and how cellular systems are converting from dedicated circuit switched connections to high-speed packet data systems. The key parts of mobile communication systems are described including mobile equipment, radio access network (RAN) and the core network (CN). You will learn the basic operation of the base stations and how they may communicate with mobile switching systems (MSC) for voice communication or how they communicate with packet switching systems for data communication (such as accessing the Internet). You will learn about the different types of mobile devices including multi-mode handsets, embedded communication devices, data-only cards and adapter boxes. Learn the key types of 1st generate analog cellular systems including AMPS, TACS, NMT, MCS, CNET and MATS-E. Discover how 2nd generation digital cellular increased the system efficiency to allow between 3 to 20 times the number of customers to share each radio channel. You will learn the basics about GSM, IS-136 TDMA and CDMA systems. Explained is the evolution of 2nd generation mobile systems into 2.5G systems that can offer medium speed data services (approximately 500 kbps). The systems covered include GPRS, EDGE, EVDO and EVDV. The wideband 3rd generation systems WCDMA/UMTS and CDMA2000 are described along with how these systems can allow 50 to 100 users to simultaneously share each radio channel and how they can offer many new types of services. The types of services that mobile telephone systems can offer vary depending on the technologies, devices and system types. Discover the key types of mobile services including circuit switched voice services, push to talk (dispatch) services, messaging, data services, location based services, multicast services. Learn how the new mobile telephone systems can offer services with different quality levels of service. Some of the most important topics featured are: • The Functional Parts of Mobile Systems • Basic Speech Coding, Access Methods and Modulation Types • Mobile Device Types • Basic Mobile Network Operation • AMPS, TACS, NMT, MCS, CNET and MATS-E 1G Systems • GSM, IS-136 TDMA and CDMA 2G Systems. • GPRS, EDGE, EVDO and EVDV 2.5G Systems • WCDMA/UMTS and CDMA2000 3G Systems • Basic 4G Requirements • Voice, Dispatch, Data, Location, Multicast and Variable QoS Services

Introduction to Mobile Telephone Systems, 2nd Edition, 1G, 2G, 2.5G, and 3G Technologies and Services

Networking & Cloud Computing

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