Sidestep & Twist: How to create hit products and services that people will queue up to buy

How does Apple win when Microsoft spends 4-5 times as much every year on R&D? How did an unknown band without a record deal manage to fill New York's Madison Square Garden on three separate occasions? Why did it take 200 years between the invention of the steam engine and the start of the industrial revolution? Sidestep and Twist answers these and other questions, and provides the tools that will let you create products that people will queue up to buy.