Investigacion de mercados/ Marketing Research (Spanish Edition)
Publisher: Cengage Learning Latin America
Format: Paperback, 830 pages
Description:
Este libro está estructurado de acuerdo con las etapas de la investigación de mercados: formulación del problema, determinación del diseño de la investigación y del método de recogida de datos, las formas de recoger éstos, el diseño de las muestras y de la recogida de datos, el análisis e interpretación de los datos y prepa
Best prices to buy, sell, or rent ISBN 9789706861887
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