Advertising to Children in China
ISBN-10:
9629961423
ISBN-13:
9789629961428
Author(s): Chan, Professor Kara; McNeal, Professor James U.
Released: Mar 31, 2004
Publisher: The Chinese University Press
Format: Hardcover, 224 pages
Related ISBN: 9789629961794
Description:
This book discusses children and advertising in China, the country with the largest population of children in the world. As China rapidly becomes a market-driven economy and its one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents requires the useful information provided by this book.
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