This book discusses children and advertising in China, the country with the largest population of children in the world. As China rapidly becomes a market-driven economy and its one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents requires the useful information provided by this book.

Advertising to Children in China

Business & Money

Chan, Professor Kara

McNeal, Professor James U.

International

The Chinese University Press

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Books by McNeal, Professor James U.

See the best price to sell, buy, or rent books by McNeal, Professor James U.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Advertising to Children in China