El origen de las marcas
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¿Cuál es la fuerza última que empuja a la aparición de nuevas categorías de productos y nuevas marcas? Al y Laura Ries ofrececen una respuesta definitiva a esta pregunta.El momento crítico en la historia de una empresa se produce cuando la categoría en la que ha estado subida, se ramifica. Leche y leche enriquecida, pasta y
Best prices to buy, sell, or rent ISBN 9788495787811
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- Origin of Brands: Discover the Natural Laws of Product Innovation And Business SurvivalAl Ries; Laura RiesISBN-13:9780756788025
- The Origin of Brands: Discover the Natural Laws of Product Innovation and Business SurvivalRies, Al; Ries, LauraEdition:1ISBN-13:9780060570149
- The Origin of Brands: How Product Evolution Creates Endless Possibilities for New BrandsRies, Al; Ries, LauraEdition:IllustratedISBN-13:9780060570156
- Origin of Brands: Discover the Natural Laws of Product Innovation And Business SurvivalAl Ries; Laura RiesISBN-13:9780756788025
- The Origin of Brands: Discover the Natural Laws of Product Innovation and Business SurvivalRies, Al; Ries, LauraEdition:1ISBN-13:9780060570149
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