Guerra de titanes: Apple y Google. La rivalidad que inició una revolución (Spanish Edition)

Guerra de titanes: Apple y Google. La rivalidad que inició una revolución (Spanish Edition) image
ISBN-10:

8415732058

ISBN-13:

9788415732051

Author(s): Vogelstein, Fred
Released: Apr 07, 2014
Publisher: Indicios
Format: Paperback, 256 pages
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Description:

El auge de los smartphones y las tablets ha revolucionado la industria informatica, y en el centro de este cambio tecnologico hay dos empresas que destacan: Apple y Google. La rivalidad entre ellas y las distintas culturas corporativas permiten que se produzca una guerra que se libra en los mercados, en los tribunales y sobre todo en las pantallas de billones de usuarios. Este es un ensayo que se lee como una novela de intriga y que permite vislumbrar el futuro al cual nos acercamos. / The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. They forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.

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