Matchbook: Indian Matchbox Labels

Designed as a large matchbox, complete with slipcase and striking edge, Matchbook is the first ever collection of Indian matchbox labels. Sold in every road-side booth, matchboxes are a significant part of daily life in India - whether to light up a beedi, a wood fire, or a kerosene stove. Curious, hilarious, visually stunning, and possessing an erratic charm, Indian matchbox labels come in a staggering variety of designs. The book showcases almost 1000 colorful members of this extended family, including such brands as Cheetah Fight, Judo Deluxe, Tip Top, and New Shit. A concise introduction provides an insight into India's complex match industry. Matchbook makes a perfect gift for artists, graphic designers, pyromaniacs, smokers, non-smokers, and anyone with a sense of humor and an affinity for the quirky.