Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Released: Dec 01, 2006
Publisher: Dorling Kindersley Pvt Ltd
Format: Hardcover, 432 pages
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Description:
Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.
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