Marketing, 8E Marketing In The 21St Century Biztan
Description:
The text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, marketing in the 21st century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from evans and berman: comprehensive topical coverage, colorful design, cases, career material, etc. Part 1. An introduction to marketing in the 21st century part 2. Broadening the scope of marketing part 3. Consumer analysis. Understanding and responding to diversity in the marketplace part 4. Product planning part 5. Distribution planning part 6. Promotion planning part 7. Price planning part 8. Marketing management
Low Price Summary
Top Bookstores
DISCLOSURE: We're an eBay Partner Network affiliate and we earn commissions from purchases you make on eBay via one of the links above.
Want a Better Price Offer?
Set a price alert and get notified when the book starts selling at your price.
Want to Report a Pricing Issue?
Let us know about the pricing issue you've noticed so that we can fix it.