Managerial Economics Isv 6Ed (Pb 2013)

Managerial economics illustrates the central decision problems managers face and provides the economic analysis needed to guide these decisions. The book integrates theory with extensive real-world applications throughout which makes it more accessible. The presentations begin simply and are progressively applied to more and more challenging applications. The right level of mathematical rigor is integrated throughout to make it accessible to a wide range of readers with varied mathematical backgrounds. Decision-making is introduced early and a strong emphasis is placed on strategic behavior and the application of game theory. Table of contents: introduction to economic decision making section i decisions within firms optimal decisions using marginal analysis demand analysis and optimal pricing estimating and forecasting demand production cost analysis section ii competing within markets perfect competition monopoly oligopoly game theory and competitive strategy regulation, public goods and benefit-cost analysis section iii decision-making applications decision making under uncertainty the value of information asymmetric information and organizational design bargaining and negotiation actions and competitive bidding linear programming