Personal Effects

Hiroshi Fujiwara’s impact and influence over our culture is second to none. Personal Effects is a selection of items Hiroshi himself covets, the best of the best, and the items that influence the products we see today. Befitting of the title as the Godfather of Streetwear, Hiroshi Fujiwara has seen his influence far beyond the realm of base-level streetwear as undoubtedly he has had an influence through many different areas of product and industrial design. In the release of his upcoming book Personal Effects, he gives a first person account regarding many of his favorite belongings and personal items and their place in his life. Ranging from “denim, leathers, shirts, sneakers, bags, watches, guitars, cameras, gadgets, home appliances, stationery”, the book will give an interesting insight into one of strongest personalities in our industry relative to branding and design.