Marks, II

Graphic Sha Pub Co [Published Date: 1991]. Soft covers in wraps, 191 pp. First Edition. Bi-lingual text, English and Japanese. designed and edited by Jay Vigon ; design assistant, Gina Vivona-Bugin ; text edited by Mark Morrison. Illustrations throughout, some in color. [From front flap] How do you stay innovative over the course of a career? How do you create novel solutions for projects without being trendy? Most of all, how do you maintain your personal vision? These questions may not occur to every artist. But they cross Jay Vigon's mind each time he sits down to a blank piece of paper. Marks II illustrates his answers, literally. It is the second collection of Vigon's ingenious style of logo design, including more than one hundred new projects. And it provides an insightful account of how one artist deals with the day-to-day challenge of satisfying personal artistic needs as well as commercial client expectations. Unlike his previous book, Marks, this volume is not a retrospective of Vigon's work. It chronicles his projects from 1986 to 1990. But the key factors that made Marks so fresh and exciting still exist in Marks II. The developmental sketches, the informative anecdotes, and the diverse range of clients. In this way, Marks II is more than just an assemblage of Vigon's work; it is a statement about the personal growth of an artist. The work included affirms his uniquely individual point of view and confirms his role as a major influence in contemporary graphic design.