The Package Design Book
Description:
From beverages to fragrances via hardware and electronics
TASCHEN has teamed up with Pentawards to produce the most comprehensive publication on package design available.
Anyone working in retail, household products, foods, fragrances or related industries knows that—whatever its intrinsic merits—a product is only as good as its packaging. Featuring over 250 projects in more than 40 categories from around the world, this book offers the broadest possible perspective on the current evolution of package design and how it influences consumer behaviour.
Featuring the world's best packaging with in-depth case studies, it analyses how ground-breaking designs are developed by top design and branding offices. Divided into chapters by type—beverages, electronics, food, health & beauty, homecare & hygiene, luxury, pharmaceutical, store & retail—and indispensable for design and marketing professionals, advertisers, or anyone interested in this field, this book explains how to package a product that sells.
Best prices to buy, sell, or rent ISBN 9783836519960
Frequently Asked Questions about The Package Design Book
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The The Package Design Book book is in very low demand now as the rank for the book is 5,883,629 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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