From beverages to fragrances via hardware and electronics TASCHEN has teamed up with Pentawards to produce the most comprehensive publication on package design available. Anyone working in retail, household products, foods, fragrances or related industries knows that—whatever its intrinsic merits—a product is only as good as its packaging. Featuring over 250 projects in more than 40 categories from around the world, this book offers the broadest possible perspective on the current evolution of package design and how it influences consumer behaviour. Featuring the world's best packaging with in-depth case studies, it analyses how ground-breaking designs are developed by top design and branding offices. Divided into chapters by type—beverages, electronics, food, health &amp; beauty, homecare &amp; hygiene, luxury, pharmaceutical, store &amp; retail—and indispensable for design and marketing professionals, advertisers, or anyone interested in this field, this book explains how to package a product that sells.

The Package Design Book

Arts & Photography

Jacques, Jean

Evrard, Brigitte

Decorative Arts & Design

Taschen America, LLC

All wrapped up: An international roundup of contemporary packaging design Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories—beverages, food, body, luxury, and other markets—and no fewer than 44 sub-categories. Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2011 and 2012, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through introductory essays, product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging. Text in English, French, and German

The Package Design Book 2

Aidan, Michael

Falkenek, Teddy

Olsson, Sofia

Graphic Design

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Books by Evrard, Brigitte