Marketing: Grundlagen marktorientierter Unternehmensführung. Konzepte - Instrumente - Praxisbeispiele (German Edition)
ISBN-10:
3834927600
ISBN-13:
9783834927606
Author(s): Meffert, Heribert; Burmann, Christoph
Edition: 11., überarb. u. erw. Aufl. 2012
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